Senior Manager - Business Development - Chennai

Job Summary

Responsible for Business Development of Lauritz Knudsen Electrical & Automation products and solutions across Tamil Nadu Region and achieve the targeted business from the focussed customers list.

Responsibilities

• Develop and maintain strong relationships with Electrical Consultants, HVAC Consultants, Project Management Consultants (PMCs), Utility Customers (CPWD, PWD) for enquiry generation, product approvals, and preference creation.
• Ability to understand, work , enumerate stakeholders in new growing subsegments like Data centres, Semiconductors, Solar, Hospitality, Healthcare, Electric Vehicle manufacturers.
• Drive approvals, specification management activities by reviewing and influencing technical specifications, BOQs, and tender documents to ensure inclusion of Lauritz Knudsen as approved brand & favourable specifications in upcoming projects across buildings, infrastructure, utility, Industrial segments.
• Regularly visit and engage customers across major Tamil Nadu cities including Chennai, Coimbatore, Salem, Trichy, Madurai, Tirunelveli to identify project opportunities and strengthen consultant relationships.
• Conduct technical seminars, consultant meets, roadshows, product demonstrations, webinars, and knowledge-sharing sessions to promote Lauritz Knudsens electrical distribution, automation, energy management, power quality solutions, new energy landscape solutions and digital solutions portfolio.
• Ability to interpret and work with Project Single Line Diagrams (SLDs), perform fault level calculations, and recommend suitable switchgear solutions based on system requirements.
• Strong understanding of customer applications, with the capability to recommend and size Variable Frequency Drives (VFDs) and Soft Starters for optimum performance and reliability.
• Work closely with Sales, Segment, Product management Teams, and Key Account Managers for prescription of specifications, prescribed opportunities into business and improve project conversion rates.
• Monitor competitor activities, specifications, project pipelines, and market trends while creating effective strategies for increasing product preference and share of wallet.
• Maintain Approvals, Prescription management, project tracking, consultant engagement plans, opportunity funnel management, and CRM updates using SFDC/SAP platforms.

Key Competencies

• Strong understanding of LV Electrical Distribution Products, Switchgear, Protection Systems, Busbar Systems, Energy Management, Automation, and Digital Solutions.
• Good knowledge of the consultant-driven sales process, prescription selling, specification management, and project business.
• Strong network among Electrical Consultants, HVAC Consultants, PMCs, Government Departments in Tamil Nadu.
• Ability to influence stakeholders and create preference for products during project planning and design stages.
• Strong techno-commercial understanding of products, applications, customer requirements, and competitive offerings.
• Ability to work independently, Excellent communication, presentation, negotiation, and relationship management skills.
• Proficiency in CRM tools such as SFDC/SAP and Microsoft Office applications.

Experience

• Experience in Prescription Sales, Consultant Sales, Project Sales, Business Development, or Specification Management within the Electrical Industry.
• Experience handling consultants, PMCs, utility customers, healthcare projects, commercial buildings, infrastructure projects, and government accounts.
• Familiarity with product categories such as LV Switchgear, MCCBs, ACBs, Metering, Protection Relays, Busbar Trunking Systems, Final Distribution, Wiring Devices, and Energy Efficiency Solutions.
• Knowledge of Tamil Nadu market dynamics and key influencers will be an added advantage.

Qualifications

• B. E. / B. Tech (Electrical / Electronics / Instrumentation / EEE)
• Experience: 10-15 Years in Prescription Sales, Consultant Sales, Project Sales, Business Development, or related roles in the Electrical Industry.

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