Senior Manager - Business Analysis

SUMMARY

We are seeking a highly analytical and business-oriented Senior Manager - Business Analysis to lead the analytics agenda for the Sales and Go-to-Market (GTM) organization. This role will be responsible for transforming sales, distribution, and market data into actionable insights that drive revenue growth, improve field productivity, and enable data-driven decision-making across the business.

The ideal candidate will combine strong analytical expertise with commercial acumen, enabling stakeholders to make informed strategic and operational decisions. This individual will also play a critical role in modernizing analytics capabilities through AI, automation, and advanced business intelligence solutions.

TECHNICAL SKILLS

- Advanced SQL

- Business Intelligence (BI) Tools (Power BI, Tableau, Qlik, or equivalent)

- Data Visualization & Reporting

- Sales & Distribution Analytics

- KPI Development & Performance Measurement

- Predictive Analytics

- Statistical Analysis

- Automation Solutions

- AI & Generative AI Applications

- Data Modelling & Insight Generation

KEY RESPONSIBILITIES

Sales & GTM Analytics Leadership

- Lead the analytics strategy for the Sales and Go-to-Market organization.

- Convert secondary sales, distribution, market intelligence, and performance data into actionable business insights.

- Support revenue growth initiatives through data-driven recommendations and performance analysis.

- Drive productivity improvements across sales and field teams through analytics-led interventions.

- Establish analytics frameworks that support strategic planning and operational excellence.

Business Performance & Decision Support

- Analyze sales performance, channel effectiveness, market trends, and customer behavior.

- Provide actionable recommendations to improve business outcomes and return on investment (ROI).

- Develop predictive and diagnostic insights to support business planning and execution.

- Monitor key performance indicators and proactively identify risks and opportunities.

Reporting & Dashboard Management

- Own the reporting ecosystem across sales and commercial functions.

- Sustain, maintain, and enhance existing dashboards, scorecards, and performance reports.

- Design and build new reporting assets aligned with evolving GTM priorities.

- Ensure consistency, accuracy, and accessibility of business reporting across stakeholders.

- Establish best practices for reporting governance and performance tracking.

Analytics Innovation & Digital Transformation

- Drive the adoption of emerging analytics technologies to improve decision-making capabilities.

- Introduce and scale solutions leveraging: Artificial Intelligence (AI), Generative AI (GenAI), Advanced Business Intelligence (BI),

Process Automation, Predictive Analytics.

- Improve analytics speed, efficiency, and scalability through technology-driven solutions.

- Evaluate new tools and methodologies to enhance organizational analytics maturity.

Data Product Development

- Partner with Sales, IT, Digital, and Data teams to build scalable data products and analytics solutions.

- Support the development of centralized data assets that enable self-service analytics.

- Ensure analytics solutions are aligned with business needs and operational workflows.

- Drive integration of analytics into core business processes and decision-making frameworks.

Stakeholder Management & Collaboration

- Collaborate closely with senior business leaders to understand priorities and identify opportunities for analytics-led improvements.

- Present insights and recommendations to leadership teams in a clear and compelling manner.

- Influence business decisions through data-backed storytelling and commercial insights.

- Act as a trusted advisor to Sales and GTM leadership teams.

QUALIFICATIONS & EXPERIENCE

Educational Qualification

- Bachelor's degree in Engineering, Statistics, Mathematics, Economics, Business, Computer Science, or a related discipline.

- MBA or Postgraduate qualification preferred.

Experience

- 7-10 years of experience in: Business Analytics, Commercial Analytics, Sales Analytics, Revenue Management, Go-to-Market Analytics.

- Experience in FMCG, Building Materials, Consumer Durables, or similar industries preferred.

- Proven experience supporting sales and commercial decision-making through analytics.

REQUIRED COMPETENCIES

- Strong commercial and business acumen.

- Excellent analytical and problem-solving skills.

- Strong understanding of sales, distribution, and go-to-market processes.

- Exceptional stakeholder management and influencing capabilities.

- Ability to simplify complex data into actionable business insights.

- Strong communication, presentation, and storytelling skills.

- Experience working in cross-functional environments.

- Results-oriented mindset with a focus on business impact.

SUCCESS METRICS

- Revenue growth and productivity improvements driven through analytics initiatives.

- Adoption and effectiveness of reporting and dashboard solutions.

- Enhanced speed and quality of business decision-making.

- Successful implementation of AI, BI, and automation capabilities.

- Stakeholder satisfaction and executive adoption of analytics outputs.

- Improved visibility into sales, distribution, and market performance metrics.

PREFERRED CANDIDATE PROFILE

- Strategic thinker with a passion for leveraging analytics to solve business challenges.

- Strong blend of technical expertise and commercial understanding.

- Experienced in managing complex datasets and translating them into business value.

- Comfortable working with senior leadership and influencing strategic decisions.

- Enthusiastic about driving innovation through AI, automation, and modern analytics technologies.