Senior Manager-Branding & Marketing

Purpose/Objective

To lead brand strategy, corporate communications, marketing initiatives, digital outreach, stakeholder engagement, and reputation management for Adani Solar Manufacturing.
The role shall drive the positioning of Adani Solar as a leading integrated renewable energy manufacturing brand while supporting business growth, customer engagement, product marketing, employer branding, and thought leadership initiatives.

Key Responsibilities of Role

1.
Brand Strategy & Management - Develop and execute the annual branding roadmap aligned with business objectives.
- Ensure consistent brand positioning across all customer, stakeholder, and employee touchpoints.
- Drive brand visibility campaigns for Adani Solar's integrated manufacturing capabilities, technology advancements, ESG commitments, and market leadership.
- Maintain adherence to corporate brand guidelines and governance standards.
2.
Marketing Communications - Design and implement integrated marketing campaigns across digital, print, events, and PR channels.
- Develop marketing collateral including brochures, product catalogues, presentations, videos, newsletters, and customer communication materials.
- Lead content creation to support customer acquisition and strategic business initiatives.
- Manage relationships with creative agencies, media partners, and communication vendors.
3.
Product & Business Marketing - Partner with Sales, Business Development, and Product teams to create go-to-market strategies.
- Develop value propositions and competitive positioning for solar modules, cells, wafers, and related renewable energy solutions.
- Track market intelligence, competitor activities, and industry trends.
- Support customer engagement initiatives and strategic account marketing.
4.
Digital Marketing & Corporate Presence - Drive website content strategy and digital brand presence.
- Manage SEO, SEM, social media campaigns, content marketing, and analytics.
- Build employer branding campaigns to strengthen talent attraction and employer value proposition.
- Improve digital engagement metrics and lead-generation performance.
5.
Corporate Communications & Public Relations - Lead internal and external communication initiatives.
- Develop leadership communication material for investors, customers, government authorities, and industry forums.
- Coordinate media interactions, press releases, crisis communication, and reputation management activities.
- Support participation in national and international renewable energy conferences and exhibitions.
6.
Event & Stakeholder Management - Plan and execute customer events, product launches, leadership visits, plant inaugurations, conferences, and industry forums.
- Manage stakeholder engagement communication plans.
- Support Chairman/CEO reviews through impactful communication materials and presentations.
7.
Budget & Performance Management - Prepare and manage annual marketing budgets.
- Track campaign effectiveness, ROI, and brand performance metrics.
- Optimize marketing investments through data-driven decision making.
- Lead and develop marketing team capability.

Technical Competencies

Brand Strategy & Management,Marketing Communications,Product & Business Marketing,Digital Marketing & Corporate Presence,Corporate Communications & Public Relations

Qualifications and Experience

Educational Qualification - MBA (Marketing) / PGDM from reputed institute.
- Bachelor's degree in Marketing, Communications, Business Management, Engineering, or related discipline.
Experience - 12-15+ years of experience in Branding, Marketing, Corporate Communications, Digital Marketing, or Product Marketing.
- Experience in manufacturing, renewable energy, infrastructure, industrial products, EPC, or B2B sectors preferred.