Senior Manager-Brand

As an Senior Manager - Brand, you will play a pivotal role in developing and executing brand strategies to enhance market presence and drive business growth. Collaborating closely with cross-functional teams, you will ensure brand consistency across all marketing channels and initiatives.

Brand Strategy Execution: Assist in formulating and implementing brand strategies and marketing plans to achieve business objectives.

Market Research Analysis: Conduct market research to identify consumer trends, preferences, and competitive landscape. Analyze data to inform strategic decisions.

Campaign Management: Develop and manage marketing campaigns across various channels, including digital, print, and events, ensuring alignment with brand guidelines.

Cross-Functional Collaboration: Work closely with sales, product development, and creative teams to ensure cohesive brand messaging and product positioning.

Budget Management: Assist in managing marketing budgets, ensuring optimal allocation of resources and monitoring expenditures.

Performance Tracking: Monitor and report on the effectiveness of marketing campaigns and brand initiatives, providing insights and recommendations for improvement. Qualifications Skills

Educational Background: Bachelors degree in Marketing, Business Administration, or a related field; MBA is a plus.

Experience:5 to 7 years in brand management or marketing roles, preferably within the FMCG or consumer goods sector.

Analytical Skills: Proficiency in analyzing market data and translating insights into actionable strategies.

Communication Skills: Excellent verbal and written communication abilities, with a knack for storytelling and brand messaging.

Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

Key areas

Skill sets/Experience we require: