Senior Manager Brand PR

Key Deliverables in this role:

Financial Outcomes

 Drive strong brand salience, reputation, and positive media visibility across portfolio brands

 Deliver high-quality, consistent earned media outcomes aligned with marketing priorities

 Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency

 Strengthen brand equity metrics through structured PR measurement and impact linkage

 Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputation

Customer Service

 Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives

 Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners

 Support leadership visibility and thought leadership agendas

 Ensure seamless alignment between brand communication and corporate reputation priorities

 Manage complex stakeholder ecosystems across internal and external interfaces.

Internal Processes

 Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling

 Oversee and drive performance of external agencies and partners

 Establish robust crisis management frameworks, including emerging risks in the digital and social landscape

 Drive PR measurement systems to track effectiveness and link to brand metrics

 Ensure financial and operational governance across PR, influencer, and celebrity spends

 Enable strong integration of PR with digital and corporate communication strategies

Innovation and Learning

 Develop understanding of business, category dynamics, and evolving media landscape

 Stay ahead of emerging trends such as digital-first narratives and reputation risks

 Strengthen cross-functional collaboration, particularly with corporate communication teams

Critical success factors (Key requirement) for the Role

 MBA in Communication/media, PR or related course with 8+ years of Brand PR experience

 Attention to detail and execution excellence.

 Good communication skills and stakeholder management capabilities

 Mandatory Language Requirements (spoken) : English (Expert)

Desirable success factors for the Role

 Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and

an understanding of its challenges and opportunities