Senior Manager : Brand Management (Buying)

Senior Manager – Buying

Company: Myntra (Bangalore, India)

Experience Required: 12+ Years

Core Role

• Primary Focus: Responsible for overall strategy, brand management, and driving core business outcomes.
• Scope: Full-spectrum business ownership—covering operating plan development, financial planning, range planning, P&L management, inventory management, and sales execution.

Key Responsibilities

1. Business & Category Planning

• Operating Plans: Formulate Annual Operating Plans (AOP) covering revenue, margin, and discounts, alongside Monthly Operating Plans.
• Growth Strategy: Define category- and brand-specific growth roadmaps.
• Financial Planning: Lead P&L planning at both the brand and category levels.

2. Range, Assortment & OTB Planning

• Product Mapping: Execute product category-to-brand mapping.
• Assortment Strategy: Utilize data analysis and insights to plan option width and depth.
• OTB & Season Planning: Lead Open-To-Buy (OTB) seasonal planning at the brand-category level.
• Inventory Optimization: Size bets, manage range-level inventory, and implement forecasting strategies to maximize profitability.
• Market Intelligence: Conduct competitive research and market analysis.

3. Sales & Inventory Management

• Inventory Control: Plan category inventory flow and track Days on Hand (DOH).
• Category Health: Oversee Sell-Through Rates (STRs), inventory ageing, and the portfolio mix (Core vs. Fashion); execute course corrections as needed.
• Execution: Lead monthly sales execution in coordination with sales and marketing teams while tracking standard P&L metrics.

4. Cross-Functional Leadership & Projects

• Stakeholder Alignment: Partner with buying, sourcing, brand, sales, and planning teams to deliver on business targets.
• Strategic Initiatives: Drive projects across the value chain (supply chain, planning, sales) to boost growth, process efficiency, and profitability.

Key Requirements & Qualifications

• Experience: 12+ years in Category and Brand Management.
• Domain Focus: Background in fashion retail or brand management (experience in Menswear preferred).
• Analytical Capability: High business acumen with strong numerical, data-interpretation, and problem-solving skills.
• Soft Skills: Proven ability to manage complex, cross-functional stakeholder relationships.