Senior Manager – Brand Execution & Insights (Consumer Marketing)

We are looking for a senior individual contributor who can own brand and investor education execution end-to-end, with a strong understanding of finance, investing, and markets.
This role sits at the intersection of brand strategy and hands-on execution. The ideal candidate can translate investment thinking into credible, high-impact brand actions, while independently managing timelines, platforms, communities, and delivery.

Key Responsibilities:

• Execute and manage brand & investor education campaigns across digital, print, OOH, OTT, etc
• Coordinate with media agencies and partners on planning, releases, tracking, and optimisation
• Own timelines, dependencies, follow-ups, and delivery
• Derive insights from social listening, ORM, brand tracking, brand lift studies, app & website feedback
• Translate insights into actionable inputs for messaging, platforms, CX, and campaigns
• Manage YouTube channels, brand communities, and engagement programs
• Execute long-form content programs such as podcasts
• Own updates to Investor Education / Learn sections, microsites, and landing pages
• Act as custodian of customer experience across digital and offline touchpoints

Must-Have Requirements

• 8-10 years of experience
• Mandatory background in financial services or fintech (wealth, investing, markets, broking, insurance, fintech)
• Strong understanding of investing and investment concepts (beyond personal finance)
• Proven experience in end-to-end campaign execution and project management
• Hands-on experience with social platforms, communities, or creator ecosystems
• Strong Senior IC mindset ability to work independently with limited coaching