Senior Manager - Brand Communications

Senior Manager – Marketing

Location: Okhla, New Delhi

Department: Brand Marketing

Reports To: Founder

About House of Chikankari

House of Chikankari is one of India's fastest-growing D2C fashion brands, bringing India's

rich craftsmanship to the modern woman through timeless design, exceptional quality, and

meaningful storytelling.

About the Role

We are looking for a Senior Manager – Marketing to lead our brand strategy and execution

while working directly with the Founder. This role will own the brand narrative, campaigns,

content, creative direction, and customer experience across all channels, while ensuring

every initiative delivers measurable business impact.

Key Responsibilities

Brand Strategy

 Own and execute the overall brand strategy aligned with business goals.

 Define brand positioning, messaging, and annual campaign calendars.

 Ensure consistency across all customer touchpoints.

Campaigns & Product Launches

 Lead 360° campaigns across digital, social, influencer, CRM, PR, website, and offline

channels.

 Drive seasonal campaigns, product launches, collaborations, and sales campaigns.

 Develop Go-to-Market strategies for every collection.

Content & Brand Storytelling

 Build and own the House of Chikankari brand narrative across all channels.

 Lead content strategy across social media, website, CRM, PR, packaging, and retail.

 Drive founder-led content and storytelling around collections, artisans, and

customers.

 Ensure all communication reflects the brand& tone, identity, and values.

Creative Leadership

 Lead photography, videography, design, copy, and art direction.

 Review and approve all major creative assets.

 Maintain premium creative standards across every touchpoint.

Customer Experience & Partnerships

 Enhance the brand experience across website, packaging, CRM, and customer

communication.

 Lead influencer, celebrity, PR, and strategic brand collaborations.

 Manage agency and external creative partners.

Performance & Analytics

 Track brand performance through campaign ROI, engagement, traffic, conversion,

retention, repeat purchase, and brand awareness.

 Use customer insights and data to improve campaigns and brand initiatives.

 Present regular performance reviews and recommendations to the Founder.

 Partner with Growth, CRM, E-commerce, and Finance teams to drive business

outcomes.

Team Leadership

 Lead and mentor the Brand, Creative, Content, Social Media, and PR teams.

 Build scalable processes, set KPIs, and foster a high-performance culture.

Qualifications

 6–10 years of Brand Marketing experience, including 4–5+ years in a Fashion D2C

brand.

 Proven experience building and scaling premium consumer brands.

 Strong understanding of digital-first brand building and consumer behavior.

 Experience leading integrated marketing campaigns and collection launches.

 Excellent storytelling, creative judgment, and communication skills.

 Strong analytical mindset with the ability to make data-driven decisions.

 Experience managing cross-functional teams in a fast-paced environment.

What You'll Bring

 Strategic thinking with strong execution capabilities.

 Passion for fashion, branding, and consumer experience.

 Creative excellence combined with commercial acumen.

 Leadership, ownership, and an entrepreneurial mindset.

Why Join Us

Work directly with the Founder to shape one of India's fastest-growing fashion brands. You'll

have the opportunity to build iconic campaigns, influence brand strategy, lead a talented

team, and create meaningful customer experiences at scale.