Senior Manager - Brand Communication

Role Purpose: Responsible for creating communication that is in line with the brand roadmap and aligned to the organizational vision & strategy, through ATL and BTL campaigns that are impactful

Role Accountability

1. Actively manage & fulfill communication requirement on key business initiatives across various departments: Core Cards, Co-brand cards, E-apply, Banca Channel, Portfolio, Cross Sell, Digital Marketing & other function within the organization, as per requirement
2. Design & Implement communication campaigns for ATL (TV, Radio, Newspaper, Magazines, Hoardings, Digital media) as per business needs, from conceptualization, to execution through creative & production agencies; Manage & co-ordinate efforts between internal & external stakeholders for effective planning and execution of such campaigns
3. Manage BTL Creative / Content development across verticals for various media - Digital, DM, Retail, Events etc.
4. Ensure end-to-end development of communication & collaterals for new products (Core cards / Co-brand cards / Banca Co-brand cards); and communication support for all campaigns and initiatives on existing products - designing of communication for maximum impact
5. Develop and / or review customer-facing communication requests from all other functions within the organization
6. Manage & implement product launch events and other customer engagement programs and events
7. Manage day-to-day coordination with creative agencies on regular jobs, briefing and de-briefing on creative
8. Maintain Project tracker and proactively manage internal stakeholders and creative agency to ensure timely execution
9. Ensure brand standards and guidelines are consistently implemented across all communication elements and all Brand related SOPs are followed and auditable records of communication are maintained
10. Manage budgeting & accounting process for expense line and ensure optimum utilization
11. Manage on-boarding / agreement / financial process related to RFQs and all assigned agencies and vendors
12. Ensure process documentation and compliance adherence

Measures of Success

1. Timely delivery of deliverables across assigned projects
2. Consistency in creative quality across communication projects
3. Adherence to brand guidelines and ensuring consistency of brand tonality across channels
4. Timely and accurate delivery of campaigns
5. Process Adherence as per MOU

Technical Skills / Experience / Certifications

1. Functional knowledge of brand communications & creative communication development process
2. Experience in Project Management

Competencies critical to the role

1. High impact communication
2. Problem-solving
3. Detail orientation
4. Teamwork and collaboration

Qualification

MBA / PGD in Marketing / Communication or any other relevant discipline

Preferred Industry

Banking, NBFC, Telecom, FMCG