Senior Manager / Associate Director, Partnerships, MSM CampusOS

Job Title: Senior Manager / Associate Director, Partnerships, MSM CampusOS (India Business)

Location: Bangaluru
Experience: 7-10 years
Function: Business Development / B2B Sales
Employment Type: Full-Time
Industry: Digital Marketing / Education

About MSM CampusOS

MSM CampusOS is a full-service digital marketing agency that works exclusively with the education sector: schools, colleges, universities, EdTech platforms, and coaching institutes. We help institutions grow their brand, drive enrolments, and build a strong digital presence through integrated marketing, technology, and creative solutions.

About the Role

We are looking for a driven, strategic Senior Manager / Associate Director, Partnerships to identify, win, and grow client relationships with educational institutions and EdTech brands. You will combine a go-getter sales mindset with a solid understanding of digital marketing, so you can confidently pitch our services and deliver measurable value to clients.

Key Responsibilities

Business Development & Client Acquisition

• Identify and target schools, colleges, universities, EdTech platforms, and coaching institutes across your assigned territories.
• Research the market and map the right decision-makers and key contacts within target institutions.
• Generate and qualify leads through cold calls, emails, LinkedIn, and networking events.
• Conduct client meetings, presentations, and pitches to position the agency's services.
• Develop proposals and respond to RFPs in collaboration with the creative and strategy teams.
• Drive consistent new client acquisition and maintain a healthy sales pipeline.

Client Servicing & Retention

• Build long-term relationships with existing clients to ensure high satisfaction and loyalty.
• Act as the primary point of contact for clients, managing expectations and resolving concerns proactively.
• Work closely with the technical and client servicing teams to ensure a smooth client experience.
• Drive contract renewals and up-sell/cross-sell additional services to grow account revenue.
• Monitor receivables and ensure timely payment collection.

Digital Strategy & Client Advisory

• Advise clients on digital marketing strategies aligned to their goals, such as admissions, brand awareness, and enrolment growth.
• Explain how digital initiatives fit into clients' broader marketing and communication plans.
• Share regular campaign performance reports and actionable insights.
• Stay current on digital marketing and education sector trends to bring fresh ideas to clients.
• Position the agency as a trusted growth partner, not just a vendor.

AI-Enabled Prospecting & Pipeline Management

• Use AI and modern prospecting tools (LinkedIn Sales Navigator, Apollo, Clay, HubSpot/CRM, ChatGPT, Gemini, Claude, Perplexity, and similar) to research faster, personalise outreach, and build smarter pipelines.
• Apply AI to account research, decision-maker mapping, competitor intelligence, pitch preparation, and proposal development.
• Maintain CRM discipline and use AI-assisted tools to prioritise the pipeline and manage follow-ups.
• Focus on relevant, highly targeted outreach rather than mass emailing.

Targets & Reporting

• Work to quarterly revenue targets and meet them consistently.
• Keep accurate records of leads, opportunities, and pipeline status in the CRM.
• Report regularly to the Sales Head on territory performance, deal progress, and market insights.

Required Skills & Experience

• 710 years of B2B sales experience, preferably in digital marketing, EdTech, or education services.
• Proven track record of meeting and exceeding revenue targets.
• Strong knowledge of digital marketing services (SEO, Social Media, Performance Marketing, etc.).
• Excellent verbal, written, and presentation skills.
• Ability to independently manage the end-to-end sales cycle, from lead generation to closure.
• Self-motivated and disciplined, with a genuine go-getter attitude.
• Team player who collaborates well with creative, technical, and strategy teams.

Good to Have

• Prior experience selling to schools, colleges, universities, or coaching institutes.
• Familiarity with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Experience with CRM tools such as Salesforce, HubSpot, or Zoho CRM.
• Understanding of enrolment marketing and student acquisition funnels.
• Existing relationships or networks in the education sector.

Who You Are

• Entrepreneurial, with a passion for building business relationships.
• Detail-oriented, with strong problem-solving skills.
• Comfortable working independently and as part of a team.
• Professional, with high integrity and a client-first attitude.
• Resilient and persistent, able to bounce back quickly from rejection.
• Genuinely interested in the education ecosystem and digital innovation.

What We Offer

• A focused work environment serving exclusively the education sector.
• A diverse client portfolio, from K-12 schools to large universities and EdTech platforms.
• A competitive fixed salary with an attractive performance-linked incentive structure.
• A clear growth path into senior sales leadership roles.
• A supportive team with strong creative and technical capabilities behind your sales efforts.
• Continuous learning on digital marketing trends and education sector dynamics.