Senior Manager/Assistant General Manager - Dealer Development - Electric Vehicles

Job Summary:

This position is responsible for planning, expanding, and strengthening the companys dealer network across assigned territories. The role focuses on identifying high-potential dealer partners, managing the complete dealer onboarding process, ensuring dealer readiness, and driving sustainable network growth aligned with the company's business objectives.

Key Responsibilities:

Dealer Network Expansion:

- Develop and execute dealer expansion strategies in line with annual business plans.

- Identify, evaluate, and appoint new dealers in high-potential markets.

- Conduct market mapping, territory analysis, and competitor benchmarking to identify growth opportunities.

- Build a strong pipeline of prospective dealer partners.

Dealer Selection & Appointment:

- Assess dealer applicants based on financial capability, infrastructure, market reputation, and business potential.

- Lead commercial discussions and negotiations with prospective dealers.

- Coordinate documentation, approvals, agreements, and onboarding activities.

- Ensure compliance with company policies during dealer appointment.

Dealer Infrastructure Development:

- Ensure dealership facilities meet company brand standards.

- Monitor showroom, workshop, charging infrastructure, branding, and customer experience readiness.

- Coordinate with internal teams for timely dealership setup and launch.

Dealer Capability Development:

- Support dealer induction and orientation.

- Coordinate product, sales, service, and operational training programs.

- Ensure dealer teams are fully prepared before business commencement.

Performance Monitoring:

- Track dealer activation, sales readiness, and business performance.

- Review dealer KPIs and recommend improvement plans.

- Monitor dealer profitability and operational efficiency.

Cross-functional Coordination:

- Work closely with Sales, Marketing, Service, Finance, Legal, Supply Chain, and HR teams.

- Ensure smooth execution of dealership setup and operational readiness.

- Resolve issues impacting dealer onboarding timelines.

Market Intelligence:

- Monitor EV industry trends, competitor dealer strategies, customer preferences, and regulatory developments.

- Recommend improvements to dealer policies and expansion strategies.

Compliance & Governance:

- Ensure adherence to legal, commercial, and company compliance requirements.

- Maintain accurate dealer documentation and database.

- Ensure dealers operate according to company standards and brand guidelines.