Senior Manager - Account Based Marketing/Demand Generation

Roles and Responsibilities :

• Develop and execute ABM strategies to drive revenue growth through targeted campaigns.
• Collaborate with cross-functional teams to identify new business opportunities and develop go-to-market plans.
• Analyze customer data to inform marketing decisions, optimize campaign performance, and improve ROI.
• Manage a team of marketers to achieve sales targets, provide coaching, training, and mentorship.

Job Requirements :

• 7+ years of experience in demand generation marketing or related field.
• Proven track record of success in developing and executing effective ABM strategies.
• Strong understanding of B2B marketing principles, including lead qualification, nurturing, and conversion optimization.