Senior manager-AA

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About Media Futures Group:

The Media Futures Group (MFG) is a bespoke team within GroupM that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

 

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

 

MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities.

 

 

About the role / Some of the things we’d like you to do :

Lead the design, execution, and analysis of incrementality experiments (e.g., geo-lift tests, conversion lift studies, holdout experiments) to quantify the true impact of advertising spend across channels.

Serve as the team’s go-to expert on statistics, data methodology, and experimental design — advising cross-functional partners on best practices for measurement, testing rigor, and analytical approaches.

Analyze campaign data to uncover trends, identify optimization opportunities, and provide clear, actionable recommendations to stakeholders.

Partner closely with media, strategy, and client-facing teams to define KPIs, set measurement frameworks, and evaluate campaign effectiveness.

Develop and manage data pipelines and queries in BigQuery to support recurring and ad-hoc reporting needs.

Create compelling data narratives and presentations that translate complex analyses into business-friendly insights for both internal teams and clients.

Support and maintain dashboards and reporting frameworks to track digital advertising performance across channels as needed.

Contribute to automation workstreams aimed at improving efficiency across analytics workflows, including opportunities involving generative AI.

Stay current on developments in ad tech, measurement methodologies, and privacy-related changes affecting digital advertising analytics.

About yourself / Requirements :

6+ years of experience in analytics, with a focus on digital advertising or performance marketing.

Strong proficiency in SQL, with hands-on experience working in BigQuery or similar cloud data warehouses.

Experience building and maintaining dashboards in Looker Studio or comparable BI tools.

Advanced skills in Google Sheets, including complex formulas, pivot tables, and data manipulation at scale.

Solid understanding of digital advertising metrics, platforms (Google Ads, Meta Ads, DV360, etc.), and measurement concepts including incrementality, ROAS, and attribution.

Knowledge of incrementality testing methods (e.g., geo-lift, conversion lift, matched-market experiments) and causal inference principles.

Excellent communication and storytelling skills - ability to distill complex data into clear recommendations for non-technical audiences.

Strong organizational skills with the ability to manage multiple projects and stakeholders simultaneously.

A proactive, self-starter mindset with a track record of identifying problems and driving solutions independently.

Preferred Qualifications

Proficiency in Python for data analysis, automation, or statistical modeling.

Familiarity with ad tech platforms, pixels/tags, and conversion tracking infrastructure.

Hands-on experience designing and running incrementality or causal inference studies in a digital advertising context.

Prior experience in an agency or ad tech environment.

Experience mentoring junior analysts or coordinating cross-functional analytics projects.

 

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.     

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

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