Senior Link Builder

Role Description

This is a full-time, on-site Senior Link Builder role based in Rajkot. The Senior Link Builder will plan and execute white-hat link building campaigns, including prospecting, qualifying, and securing placements on relevant, high-authority websites. Responsibilities include conducting backlink gap analyses, evaluating link quality, and coordinating outreach with publishers, bloggers, and webmasters. The role involves collaborating with SEO specialists and content teams to align link building strategies with target keywords, landing pages, and broader SEO goals. The Senior Link Builder will also track performance using analytics and reporting tools, identify opportunities for improvement, and mentor junior team members on best practices and processes.

Qualifications

• Strong link acquisition skills, including Link Building strategy, outreach, prospecting, and relationship management.
• Proficiency in Keyword Research to identify link opportunities and align campaigns with search intent.
• Experience conducting SEO Audits focused on backlink profiles, competitor link analysis, and risk mitigation.
• Working knowledge of On-Page SEO to ensure linked pages are optimized for relevance, crawlability, and user experience.
• Ability to use Web Analytics tools (e.g., Google Analytics, Search Console) to measure link impact on traffic and rankings.
• Familiarity with common SEO and link building tools (e.g., Ahrefs, Semrush, Moz, Screaming Frog, outreach platforms).
• Excellent written communication skills for crafting outreach emails and collaborating with internal and external stakeholders.
• Proven experience in a link building or off-page SEO role, with a track record of securing high-quality links.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.