Senior Influencer Partnership Manager

Key Responsibilities

• Build, manage, and strengthen long-term relationships with creators, influencers, talent managers, and creator networks.
• Identify and onboard relevant creators across categories such as Lifestyle, Fashion, Beauty, FMCG, Food, Travel, and Entertainment.
• Understand creator profiles, audience demographics, content quality, engagement, and brand suitability.
• Lead creator negotiations including commercials, deliverables, timelines, usage rights, exclusivity, and campaign terms.
• Develop and maintain a strong creator network to support ongoing brand requirements.
• Work closely with the Brand Partnerships and Campaign teams to understand campaign briefs and recommend suitable creators.
• Own creator communication throughout the campaign lifecycle, from briefing to content submission and final execution.
• Ensure creators deliver agreed content and campaign requirements within timelines.
• Handle creator escalations, negotiations, conflicts, and last-minute campaign requirements effectively.
• Track creator performance and maintain updated records of creator profiles, commercials, campaign history, and relationship status.
• Identify high-potential creators and develop them into long-term strategic talent partnerships.
• Support the team in building creator communities and exclusive talent pools.
• Monitor influencer marketing trends, emerging creators, content formats, and platform developments.
• Work towards improving creator retention, campaign efficiency, and overall partnership value.

Requirements

• 5+ years of relevant experience in influencer marketing, creator partnerships, talent management, digital media, or a related field.
• Strong existing network of creators/influencers and talent managers.
• Proven experience in managing creator partnerships and negotiating commercials.
• Strong understanding of platforms such as Instagram, YouTube, Snapchat, and other relevant social platforms.
• Excellent communication, negotiation, and relationship-management skills.
• Strong commercial understanding with the ability to negotiate and close creator partnerships effectively.
• Ability to manage multiple campaigns, creators, and deadlines simultaneously.
• Strong problem-solving and stakeholder-management skills.
• Comfortable working in a fast-paced, target-driven environment.
• Strong understanding of influencer campaign metrics and creator performance.

Key Skills

Creator & Talent Management | Influencer Partnerships | Negotiation | Relationship Management | Campaign Execution | Creator Onboarding | Commercial Management | Social Media | Stakeholder Management | Influencer Marketing