Senior Influencer Marketing

ROLE OVERVIEW

• Own the full influencer strategy, community building, and offline activation playbook for a men's skincare brand launching in Mumbai

• You will be the beidge between creators, designers, editors, event ops, and the founding team — keeping every moving part aligned and on-track

• A high-ownership, high-visibility role at a VC-backed brand!

KEY RESPONSIBILITIES

• Build and execute an influencer outreach plan covering 35–40 influencer deals within the first month — from identification and outreach to negotiation, briefing, and delivery

• Write clear, brand-aligned creator briefs that give influencers everything they need to make content that actually works

• Plan and execute offline community activations — events, pop-ups, experiences — that build brand awareness and word-of-mouth preand post launch

• Own the pre-launch, launch, and post-launch buzz calendar — ensuring consistent, coordinated activity across all fronts

• Deliver weekly reporting on targets vs. achievement, mapping engagement, reach, and influencer performance against set KPIs

• Coordinate day-to-day with the content creator, video editor, graphic designer, and event ops to ensure smooth execution

• Manage influencer relationships end-to-end — timelines, deliverables, payments, and follow-through

• Track and maintain a live influencer database with status, deliverables, rates, and performance metrics

• Identify gaps in the content and community strategy and proactively bring solutions to the founding team

REQUIREMENTS

• 3–4+ years of hands-on experience in influencer marketing, community building, or brand marketing — preferably in D2C, skincare,beauty, or lifestyle

• Deep understanding of Instagram — how the algorithm works, what makes creator content perform, and how to brief for results

• Proven experience managing multiple influencer relationships simultaneously with clear processes and follow-through

• Comfortable owning a launch calendar and working to hard deadlines without losing attention to detail

• Strong written communication — can write briefs, outreach messages, and reports clearly and without fluff

• Analytical enough to build and present weekly target vs. achievement reports with real insight

• Mumbai-based preferred — offline presence for activations and shoots is a core part of this role

NICE-TO-HAVES

• Prior experience at a D2C brand, influencer marketing agency, or consumer lifestyle startup

• Existing relationships with Mumbai-based lifestyle, grooming, or fitness creators

• Familiarity with men's grooming or skincare as a category

• Experience with influencer tracking tools or CRM-style databases for creator management

• Has managed brand activations or launch events independently