Senior Influencer Marketing Specialist

About the Role:-

We are looking for an experienced Influencer Marketing Specialist to lead and execute influencer and creator-led marketing campaigns. The ideal candidate should have strong experience in identifying creators, building influencer partnerships, managing campaigns, negotiating commercials, and tracking campaign performance.

Role & responsibilities :-

• Develop and execute influencer marketing strategies and campaigns across Instagram, YouTube and other relevant platforms.
• Identify, evaluate and onboard relevant content creators, influencers and KOLs aligned with brand objectives.
• Manage end-to-end influencer campaigns, including creator outreach, briefing, negotiation, execution and reporting.
• Build and maintain strong relationships with influencers, creators and talent agencies.
• Negotiate commercials, deliverables and campaign terms with influencers and agencies.
• Coordinate with internal teams to develop effective campaign briefs, content requirements and timelines.
• Track campaign performance using metrics such as reach, engagement, views, clicks, conversions and ROI.
• Analyse campaign results and provide actionable insights to improve future influencer campaigns.
• Explore UGC, affiliate marketing and creator-led content opportunities to drive brand awareness and business growth.
• Stay updated with emerging creators, social media trends, content formats and influencer marketing practices.

Required Skills:-

• Strong understanding of Influencer Marketing, Creator Marketing and Social Media Marketing.
• Experience in influencer outreach, creator acquisition and campaign management.
• Strong negotiation, communication and relationship-management skills.
• Ability to manage multiple campaigns and creators simultaneously.
• Data-driven approach with an understanding of campaign analytics and ROI.
• Good knowledge of Instagram, YouTube and other social media platforms.
• Strong coordination and execution skills.