Senior Influencer Marketing Manager
OLIVER Agency · Mumbai · onsite · Posted 21d ago
About a minute. You'll make an account on the way through.
About this role
Established in 2004, OLIVER is the world s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group , were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Influencer Marketing Social Content Lead
Location: Mumbai, India
About the role:
Were hiring a hands-on lead to own influencer marketing and social content end-to-end including agency briefing and co-ordination to find the right creators, mediating IF closure process including negotiations between agencies and HUL media team, influencer script closures and execution, video feedback loop closures, to running the skincare brand s social handles as a genuine community rather than a broadcast channel with our social agency.
For a premium, dermatologist-co-created skincare brand built on patented technology and clinically proven, time-bound results. competing on real efficacy in a category that mostly competes on packaging and influencer noise which means our marketing has to work harder to make trust and proof feel exciting, not clinical and boring.
What you will be doing:
- Agency briefing - basis focus SKUs, geos and job to be done
- Influencer sourcing selection - build and maintain a scored pipeline of creators (macro, micro, nano and dermat/derma-adjacent) using clear criteria (geo/specialization fit, cost-per-reach, engagement rate, believability, audience skew, content quality etc.)
- Agency negotiation and plan closures - managing the negotiation process between IF agencies and HUL media teams and ensuring timely plan closures
- IF Execution - Leading script, concept closures, product deliveries, timely shoot and video editing and video feedback loop closures
- IF Post Eval - Collating campaign data and presenting monthly campaign analysis to identify what s working and what s not working
- Content calendar organic social - Co-ordinate and plan with our social agency to run the brands Instagram and other handles (YT, LinkedIn, Medium, Quora): driving expert authority and engagement, community building
- On-ground events - Lead planning and execution for any on-ground events planned by the brand.
What you need to be great in this role:
- 2-5 years in influencer marketing, social/content strategy
- D2C, beauty/personal care experience strongly preferred
- A sharp eye for what makes content feel real vs. scripted - you can tell why a hook isnt working, not just that it isnt
- Comfortable writing scripts and hooks yourself, not only briefing others to write them
- Fluency with performance metrics (CPR, ER, ROAS, CAC) and broader understanding of interlinkage between content and business
- High ownership and accountability
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
Req ID: 18826
#LI-Onsite #LI-SP1
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
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About OLIVER Agency
OLIVER Agency
1001-5000
employees
2004
22 years old
Mumbai, Maharashtra
India
₹12.5L PA avg
Avg at OLIVER Agency
About
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
In 2020 we were ranked in Adweek’s Fastest Growing list (US) and featured in The Drum’s Honours List of the best businesses that helped shape the year.
We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.
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