Senior GTM Enablement Analyst

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.

About the Senior GTM Enablement Analyst role…

The Senior GTM Enablement Analyst is the Go to Market engagement lead within AI & Data Transformation, sitting alongside the Customer Operations Enablement Manager and acting as the primary partner for Sales, Marketing, RevOps and Growth transformation priorities. The role is responsible for translating Go to Market priorities into clear transformation initiatives, AI use cases, business requirements, operating model changes and adoption plans. It works in close partnership with Business Systems, which remains accountable for platform strategy, tool selection, system configuration, integrations and technical delivery across Go to Market systems. You will be expected to be a strong business translator and initiative owner — someone who can work through ambiguity, shape work across complex systems and stakeholders, and provide clearer ownership for major cross-functional initiatives.

What you’ll do…

• Act as the primary engagement partner for Go to Market within AI & Data Transformation, shaping initiatives across Sales, Marketing, RevOps and Growth and ensuring they align to broader transformation priorities.

• Translate Go to Market pain points, journeys and business opportunities into clear transformation priorities, business cases, AI use cases, requirements and change plans

• Partner with Business Systems to ensure Go to Market requirements are reflected in tooling roadmaps, platform designs and delivery sequencing, while Business Systems retains accountability for technology selection and implementation.

• Lead business-side adoption and enablement for Go to Market tooling and AI initiatives, including stakeholder alignment, rollout planning, training, feedback loops and benefits tracking.

• Participate in relevant transformation forums and maintain the Go to Market transformation backlog in line with agreed priorities, guardrails and measurable outcomes.

What you have…

• Strong Experience with GTM (Go-To-Market) Strategies & Tools.

• Good Experience in transformation, enablement, business analysis, product operations, systems enablement, consulting or program delivery in complex environments

• Comfortable shaping AI, automation, process and systems initiatives without needing to be the technical implementer

• Strong ability to translate business problems into clear requirements, operating models and delivery pathways

• Strong stakeholder management, change management and communication capability

• Experience working across commercial or customer-facing functions such as Sales, Marketing, RevOps, Customer Operations or Growth

• Able to work across ambiguity, influence without authority and drive progress across multiple teams

• Experience with SaaS, platforms, customer lifecycle systems or enterprise business systems is highly desirable

   

Our Perks & Benefits…

• Mental health and well-being initiatives

• Generous parental (including secondary) leave policy

• Flexibility to work in a Hybrid model (3 days in-office)

• Paid birthday, study and volunteering leave every year

• Sponsored social clubs, team events, and celebrations

• Employee Resource Groups (ERG) to help you connect and get involved

• Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.