Senior Growth Specialist, Weddings

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Specialist, Weddings based in the United States.

This is a high-ownership growth role focused on building and scaling a strategic weddings vertical within a rapidly growing travel technology business. You’ll own acquisition strategy from the ground up, identifying the channels, partnerships, and programs that can generate the greatest impact. The role combines hands-on execution, experimentation, analytics, and cross-functional leadership across Product, Sales, Design, and Lifecycle teams. You’ll have significant influence over how customers are acquired, engaged, and retained throughout their journey. As an early growth leader for this vertical, you’ll test new ideas quickly, learn from data, and turn successful experiments into repeatable growth programs. The environment is highly entrepreneurial, with an emphasis on ownership, speed, AI-enabled productivity, and measurable outcomes. This is an ideal opportunity for a growth marketer who wants to operate like a general manager and build a business from early traction to scale.

Accountabilities:: Own the acquisition strategy for the weddings vertical, identifying high-impact opportunities across digital, field events, referrals, affiliates, communities, and other emerging channels.

Translate growth strategies into structured experiments, launch initiatives quickly, evaluate results, and scale programs that demonstrate strong potential.

Partner closely with Product and Sales to identify customer and market gaps, using data and customer insights to influence product priorities and improve the ability to win wedding-related business.

Collaborate with Lifecycle teams to create end-to-end customer programs that deliver a compelling experience from initial discovery through post-purchase engagement.

Take a hands-on approach to execution, directly owning initiatives where appropriate while coordinating internal and external resources when additional expertise is required.

Establish strong measurement and experimentation practices, tracking key metrics and using data to continuously refine growth strategies.

Build a culture of learning by documenting experiment outcomes, identifying actionable insights, and advocating for additional investment when results demonstrate meaningful potential.

Use AI-native tools and workflows to accelerate research, content, personalization, experimentation, and execution.

Work cross-functionally with Product, Design, Lifecycle, Sales, and other teams to ensure growth initiatives are aligned and effectively delivered.

Take end-to-end ownership of the weddings vertical, treating it as a business with responsibility for acquisition, retention, customer experience, and sustainable growth.

Requirements

Strong background in growth marketing with a demonstrated track record of building and scaling customer acquisition programs across paid, organic, referral, field, partnership, or other channels.

Proven experience running structured experimentation programs based on clear hypotheses, testing, measurement, learning, and scaling.

Ability to recognize positive signals from experiments and build compelling business cases for additional resources and investment.

Strong analytical capabilities, including the ability to independently pull data, build models, evaluate performance, and use quantitative insights to guide strategy.

Familiarity with analytics platforms such as Amplitude, SQL, or comparable tools is a plus.

Strong cross-functional operating skills, with experience partnering effectively with Product, Design, Lifecycle, Sales, or similar teams.

Demonstrated ability to turn ideas into shipped initiatives quickly and maintain momentum in an environment where priorities evolve.

Strong AI fluency and a practical understanding of how AI tools can multiply individual and team productivity.

High ownership mentality, with the ability to approach a business vertical strategically rather than focusing solely on individual marketing channels.

Experience in B2C or marketplace growth, particularly in environments involving high-intent customers or emotionally significant purchasing decisions, is preferred.

Hands-on experience with paid media platforms such as Google, Meta, TikTok, or similar is advantageous.

Familiarity with lifecycle and CRM platforms such as Salesforce, Customer.io, Klaviyo, or Braze is a plus.

Experience building a growth initiative from 0-to-1 or taking an early-stage program from initial traction to scale is preferred.

Benefits

Base salary range of $93,925–$130,000 USD , with final compensation based on experience, expertise, and location.

Potential additional compensation through bonuses, commissions, equity, and/or variable pay (OTE) depending on role and circumstances.

Competitive benefits package, with offerings varying according to employment type and location.

Hybrid-hub work model designed to support both office-based and fully remote employees.

Flexibility to work in an environment suited to the needs of the role and individual employee.

Access to modern growth, analytics, CRM, data, and AI tooling, including Salesforce, Claude, Amplitude, Customer.io, Outreach, Snowflake, and SQL.

Opportunity to take significant ownership of a high-value growth vertical and directly influence acquisition, customer experience, and business growth.

Fast-paced, entrepreneurial environment with opportunities to experiment, learn, and build new programs from the ground up.

Applications are reviewed on an ongoing basis, with candidates encouraged to apply early.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1