FULLTIME
Senior Growth Manager
Aditya Birla Capital Digital
Not specified · onsite · Posted 2d ago
Sourced from
Undisclosed3–7 yrsfulltimeNot specified
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Section · 01
About this role
- Drive User & Revenue Growth + Own growth metrics across the funnel: acquisition, activation, engagement, retention, and monetization + Scale card issuance, activation rates, and add-on product adoption through targeted growth initiatives
- Data-Driven Strategy & Experimentation + Develop and implement segmentation and propensity models to identify high-value user cohorts + Design and execute A/B tests to optimize conversion rates across onboarding, KYC, and transaction journeys + Translate data insights into actionable growth strategies
- Customer Lifecycle Management + Build and automate lifecycle campaigns (onboarding, activation, retention, reactivation) + Improve retention metrics through behavioral segmentation and personalized engagement journeys
- Product & Feature Optimization + Collaborate with product, engineering, and design teams to enhance payment features and user journeys + Identify friction points and drive improvements in onboarding (e.g., KYC), payments flow, and rewards systems
- Personalization & Engagement + Develop and scale personalized marketing campaigns using CRM tools + Build and optimize rewards and offer engines to increase transaction frequency and user stickiness
- Channel & Campaign Optimization + Optimize communication channels (push, SMS, email, in-app) using analytics and performance tracking + Improve campaign ROI through continuous monitoring and iteration
- Analytics & Reporting + Create dashboards and reporting frameworks to track key growth metrics + Provide regular insights to leadership on performance, trends, and opportunities
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Section · 02
Skills
crmreportingAnalyticsData AnalyticsCRM ToolsKYCdashboardsEmail MarketingsegmentationAb TestingReporting frameworksDashboardingPerformance TrackingSMS MarketingLifecycle MarketingBehavioral SegmentationPush NotificationsSegmentation Modelingpropensity modelspropensity modelingin-app marketingsegmentation modelsRewards Program Management
Section · Company
About Aditya Birla Capital Digital
Aditya Birla Capital Digital
Banking
500
employees
2023
3 years old
Mumbai, Maharashtra
headquarters
₹14.3L PA avg
Avg at Aditya Birla Capital Digital
About
Simplifying finance, one tap at a time.
Welcome to Aditya Birla Capital Digital, where managing money is as easy as A-B-C-D.
We bring you a one-stop solution for all things finance.
Industries
Banking
Employee ratings
10 reviews
4.3/ 5
Culture
4.0
Career growth
3.9
Work-life
3.9
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