Senior Graphic Designer

Role & responsibilities :

• Lead the design and execution of creatives for:
• Social media (Instagram, Facebook, ads)
• Performance marketing (Meta & Google Ads)
• Website banners and landing pages
• In-store branding (standees, signage, posters)
• Emailers and WhatsApp creatives
• Develop and maintain brand consistency across all channels
• Collaborate with marketing, content, and performance teams to deliver conversion-focused creatives
• Conceptualize campaign ideas for product launches, offers, and events
• Work on influencer and campaign creatives (reels covers, story templates, etc.)
• Guide and mentor junior designers
• Leverage AI tools to enhance design efficiency, ideation, and output quality
• Use tools like Midjourney, Adobe Firefly, ChatGPT, and other AI platforms for concept generation, image creation, and faster execution
• Integrate AI workflows into daily design processes to improve turnaround time and scalability
• Stay updated with the latest AI design trends and tools

Preferred candidate profile :

• Proficiency in:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• After Effects / Premiere Pro (preferred)
• Strong understanding of:
• Typography, color theory, and layout
• Performance marketing creatives (CTR-focused design)
• Social media trends and formats
• Hands-on experience with AI design tools and workflows (mandatory)
• Experience in fashion, retail, or luxury/lifestyle brands
• Strong motion graphics and video editing skills
• Basic understanding of UI/UX design
• Experience in creating AI-assisted ad creatives at scale.