Senior Graphic Designer

We are looking for a Sr. Graphic Designer to develop fresh concepts and lead visual design for ATL, BTL, OOH, print, event, and digital campaigns while maintaining strong brand consistency. The role requires creative thinking, independent execution, strong design skills, and collaboration with marketing and regional teams.

Role & responsibilities

• Lead visual design for pan-India ATL & BTL brand campaigns, including hoardings, print, internal and external branding, event collateral, and digital brand assets.
• Develop fresh creative concepts and visual directions for every campaign instead of replicating existing creatives.
• Translate marketing and brand requirements into strong, brand-first visual concepts.
• Actively participate in brainstorming and pitch creative ideas proactively, beyond executing given briefs.
• Own creative timelines independently and ensure delivery within committed deadlines.
• Understand briefs accurately and deliver with minimal rounds of feedback and rework.
• Maintain consistency in the brand's visual identity while continuously evolving its creative language.
• Work with regional and city teams to adapt campaigns to local market requirements without compromising brand identity.
• Coordinate with print, OOH, and production vendors to ensure the final execution matches the approved creative direction.
• Build and maintain mood boards, visual references, brand assets, and creative libraries to establish a structured visual direction for the brand.
• Guide junior designers and freelancers when required during large-scale campaign execution.

Preferred candidate profile

• Strong brand-first creative thinking with the ability to develop original and differentiated concepts.
• High sense of ownership and accountability for creative quality, timelines, and outcomes.
• Ability to think beyond execution and identify the visual solution to a brand problem.
• Strong understanding of branding, visual hierarchy, typography, layouts, colour, and communication principles.
• Ability to work independently with minimal supervision and limited creative direction.
• Ability to understand a brief quickly and convert it into an effective creative direction with minimal iterations.
• Strong understanding of ATL, BTL, OOH, retail, print, and digital brand communication.
• Ability to defend creative decisions with clear strategic reasoning, rather than personal preference.
• Comfortable challenging or questioning a brief when it does not align with the brand objective.
• Strong understanding of brand consistency and visual communication across multiple touchpoints.
• Familiarity with relevant design and creative tools.
• Ability to use AI tools for creative ideation, research, mood boards, visual exploration, and understanding creative profiles/requirements.
• Strong communication and collaboration skills with marketing, brand, regional teams, vendors, and leadership.
• Prior experience mentoring or guiding junior designers/freelancers is preferred. Education industry exposure will be an added advantage