Senior Graphic Designer

Dextr AI Senior Graphic Designer Brand and Performance ABOUT Dextr AI Dextr AI builds autonomous AI agents for hospitality. Hotels, resorts, spas and campgrounds use Dextr OS to answer guest calls and messages around the clock, turn inquiries into confirmed bookings, and coordinate staffing and back-office work. We're used by teams at Hilton, Holiday Inn and Best Western alongside hundreds of independent operators, and we're backed by Foundation Capital. You'll carry ideas from a rough conversation to a finished, shipped asset, whether that's a set of paid social posts or a 20-foot trade show booth. As a creative, you'll both be executing someone else's ideas and, once you've gotten to know the brand, bringing your own ideas to the table as well.

Responsibilities:

• Performance creative: Paid and social creatives for Meta, LinkedIn, Google, and YouTube. Static, animated, and short-form video, built as testable variants and iterated against what the data says.
• Brand and campaign work: Key visuals and the visual language that ties a launch together. Event and large-format Trade show booths, backdrops, banners and printed collateral for hospitality industry events.
• Illustration and character work: Hand-drawn elements, spot illustration, and visual expression for our AI agents (Daisy, Alfred, Manny) across marketing surfaces.
• Web and sales assets: Landing pages in Figma, pitch decks, one-pagers and case studies.
• The brand system: Figma libraries, components and templates, so the work stays consistent as we grow.

Requirements:

• 5+ years of professional design experience, with work that ran in market. Range across abstract creatives, system-driven design, and campaigns built on real photography and real people.
• You can draw. Sketching, illustration, hand-lettering, mark-making, etc. Ideally, you are someone who can invent something freestyle from a blank page, not only assemble existing elements.
• Expert command of Figma and Adobe Creative Suite, plus real confidence with generative AI tools and the judgment to know their limits.
• Production knowledge for screen and print: ad platform specs and safe zones on one side; CMYK, bleed, large-format resolution and vendor files on the other.
• You work like a storyteller: you ask what a piece should make someone feel or do before you open a file, and you notice when a scene doesn't hold together.
• You read a brief closely and address every note, or tell us what you dropped and why.
• When we send reference images, you match the feeling, not just the subject. You take direction without ego, push back with reasoning, and stay comfortable when performance data kills your favourite version.
• Excellent written and spoken English, some overlap with US hours to touch base and move projects forward, and a stable setup for video calls.
• Nice to have: Motion design (After Effects, Rive or Lottie); B2B SaaS or hospitality experience; art direction on photo shoots; experience working inside brand guidelines.