Senior Frontend Developer

This is not just a UI developer role. We need someone who blends:

Frontend Engineering + Performance + SEO mindset

Think of it as:
A frontend engineer who can directly impact business metrics like traffic, conversions, and page speed.

Must-Have Technical Stack

Frontend Core

• HTML5, CSS3 (Flexbox, Grid, responsive design)
• JavaScript (ES6+)
• Frameworks
• Next.js (strongly preferred) for SSR/SSG
• Styling & Tools
• Tailwind / Sass
• TypeScript (important for scalability)
• Git workflows

Performance + SEO

• Core Web Vitals (LCP, FID, CLS)
• Lighthouse optimization (target: 90+ score)
• Page speed optimization (lazy loading, bundle optimization, caching)
• SEO Frontend Work
• Schema / structured data (JSON-LD)
• Technical SEO implementation (canonical, hreflang, robots)
• Understanding how frontend impacts rankings

Real Engineering Capabilities

Looking for people who can:

• Convert Figma pixel-perfect UI
• Build reusable component libraries
• Handle API integrations (REST/GraphQL)
• Debug performance issues independently
• Ensure cross-browser compatibility

Advanced / Good-to-Have Skills

• Next.js SSR/SSG deep understanding
• PWA implementation
• Headless CMS experience
• AI-driven personalization exposure
• Web performance tools (Lighthouse, WebPageTest)

Business Impact Orientation

This role is measured by:

• Page speed improvement
• SEO traffic uplift (~15% target)
• Conversion improvements
• Reduced bounce rate