Senior Finance Manager D2C & E-commerce

About the role

The Artment is looking for a Senior Finance Manager to lead our Finance & Accounts function and work closely with the CFO and founders as we scale the business.

We are looking specifically for someone with strong experience in D2C, e-commerce, retail or consumer businesses who understands the financial complexity of operating across multiple online channels.

This is a hands-on leadership role with ownership across controllership, MIS, working capital, compliance, marketplace reconciliations, budgeting and commercial finance, while managing the broader finance team.

Key responsibilities

• Lead and manage the Finance & Accounts team, ensuring strong ownership and timely execution across the function
• Own monthly closing, P&L, Balance Sheet, Cash Flow, MIS and management reporting
• Drive budgeting, forecasting and variance analysis across business functions and channels
• Manage working capital across inventory, receivables, payables and cash-flow planning
• Own financial reconciliations across D2C website, marketplaces, quick-commerce and other sales channels
• Ensure accurate reconciliation of marketplace settlements, commissions, logistics charges, returns, deductions, TCS and other channel-level adjustments
• Build visibility into channel, category and SKU-level profitability, contribution margins and unit economics
• Partner with business teams to identify opportunities for margin improvement and cost optimisation
• Strengthen financial controls, SOPs and processes to support a rapidly scaling, high-transaction-volume business
• Oversee GST, TDS, taxation, statutory compliances and audits, working with external consultants and auditors where required
• Manage banking relationships, debt facilities, treasury and day-to-day cash management
• Support inventory accounting, landed-cost calculations and financial controls around procurement and imports
• Develop dashboards and actionable financial insights for the CFO and founders
• Support fundraising, investor reporting, due diligence and other strategic finance initiatives as required

What we're looking for

• CA preferred, with approximately 6–10+ years of relevant experience
• Prior experience in a D2C, e-commerce, retail, consumer internet or omnichannel business is strongly preferred
• Strong understanding of e-commerce marketplace accounting and reconciliations
• Experience working with platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Shopify or similar channels would be highly relevant
• Strong command over accounting, controllership, MIS, taxation, audit and compliance
• Good understanding of inventory, working capital and cash-flow management
• Ability to analyse business performance beyond accounting and translate financial data into commercial insights
• Experience managing and developing a finance/accounts team
• Strong Excel and financial modelling skills; experience with ERP/accounting and BI systems is preferred
• Comfortable working in a fast-paced, entrepreneurial and rapidly scaling environment
• High ownership, attention to detail and ability to independently drive projects to closure

What makes this role interesting

This is not a traditional accounting role.

You will sit at the intersection of finance, operations and business strategy, helping build the financial infrastructure required to scale a multi-channel consumer business.

The role offers significant exposure to the CFO and founders, with the opportunity to become a key finance leader within the organisation.