Senior Executive

Marketing and Market Research:

• To formulate and propose various marketing strategies in accordance with corporate policy to the Marketing Head.
• To take care of all the publishing material of the hospital, namely: information booklets, leaflets, handbills, brochures, and other related materials. These shall include the content, design, creativity, and proofreading.
• The workflow of the system shall be mapped and discussed with the Marketing Head for proper system and planning.
• To plan various activities as per the phase-wise marketing strategic plans.
• To execute the various activities planned as per the phase-wise marketing plans, for example, CMEs, workshops, camps, patient education programs, and lifestyle management programs.
• To carry out research activity related to the marketing plan evolved.
• To explore newer geographical areas and new markets for customer targeting for the hospital.
• To explore new product feasibility for the business plan.
• To do regular fieldwork to understand and develop a sound marketing plan.
• Monthly detailed reports of the activity should be submitted to the management.
• Weekly progress reports should be submitted in brief to management about the activities assigned.
• Support in all marketing purposes to the Head Marketing.