Senior Executive

Responsibilities

SEM

• Managing Paid Campaigns on Google AdWords & Display Networks
• Managing Paid campaigns on Facebook, LinkedIn and other social media networks.
• Keyword research using various tools
• Optimizing ad copies and landing pages for better results
• Generating reports & analyze account performance

SEO

• Develop efficient SEO strategies to improve website traffic, link building, techniques to improve ranking of the keywords
• Execute end to SEO optimizations which includes on-page and off-page activities
• Provide periodic search engine ranking reports, analyze web analytics data and present key insights and recommendations
• Up to date with the latest developments of SEO trends
• Experience with the tools like Webmaster, Google Analytics and SEOMoz

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