Senior Executive with 2+ experience in CRM,Growth marketing,Clevertap

Roles and Responsibilities :

• Develop and execute growth marketing strategies to drive customer acquisition and retention for the company's e-commerce platform.
• Collaborate with cross-functional teams to create targeted campaigns across social media, email, and content marketing channels.
• Analyze web analytics data using tools like Google Analytics to optimize marketing efforts and improve conversion rates.
• Manage CRM systems to track customer interactions and develop personalized marketing messages.

Job Requirements :

• 2-5 years of experience in growth marketing or a related field (e.g., digital marketing).
• Strong understanding of brand communication, content marketing, and customer analytics principles.
• Proficiency in CleverTap or similar platforms for managing mobile app engagement.
• Experience with web analytics tools such as Google Analytics or similar platforms.