Senior Executive-Social Media Marketing

Responsible for planning and executing integrated marketing campaigns across social media, PR, and influencer partnerships. The ideal candidate brings sharp copywriting instincts, a research-backed approach to content, and the ability to manage multiple channels simultaneously while maintaining consistent brand voice.

Area of Responsibility

Social Media Management

• Create and publish content across platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, TikTok) aligned with campaign calendars
• Monitor engagement metrics reach, impressions, follower growth, engagement rate and report weekly/monthly
• Identify content trends and platform-specific opportunities to grow organic presence
• Manage community engagement: respond to comments, DMs, and mentions in brand voice
• Coordinate with design team to brief and deliver on-brand visuals

Public Relations

• Draft and distribute press releases, media advisories, and company announcements
• Track media coverage and compile monthly coverage reports
• Coordinate with PR agencies where applicable
• Support crisis communication and brand reputation management

Influencer Marketing

• Identify, vet, and onboard relevant influencers and content creators aligned with brand values and target audience
• Conceptualize and manage influencer campaigns briefing, content review, approvals, and performance tracking
• Maintain an updated influencer database with performance benchmarks
• Measure ROI of influencer campaigns against reach, engagement, and conversion goals
• Ensure all communications comply with email marketing regulations (CAN-SPAM, GDPR)

Campaign Coordination & Reporting

• Align all channel activities to integrated campaign calendars and product launch timelines
• Prepare monthly performance reports consolidating data across social, PR, email, and influencer channels
• Coordinate with internal teams product, design, sales to ensure messaging consistency

Qualification

• Bachelor's degree in Marketing, Mass Communication, Journalism, or related field

Experience:

• 4-5 years of hands-on experience in a Social Media/Marketing role covering core channels
• Experience with tools such as One Zoho and Meta Business Suite
• Strong written and verbal communication skills
• Ability to manage multiple projects and deadlines independently
• Prior experience in a Tech, IT, or SaaS product environment is a plus