Senior Executive / Senior Engineer

Interested candidates can reach out to [phone removed] / [email removed]

1. Position Details

Designation: Sr. Executive

Reporting To: AVP

Location: Guwahati

Experience: 3-6 years

Qualification: Diploma/ B.tech(Civil)

Department: Techno Marketing

2. Role Purpose

The Sr. Executive is responsible for engaging with influencers, contractors, and other key stakeholders through regular calls and follow-ups. The role focuses on influencer onboarding and activation, lead generation, issue resolution, site visit coordination, and driving engagement under the Influencer Loyalty Program to support business growth and strengthen influencer relationships.

3. Key Responsibilities

• Conduct daily outreach and engagement calls with newly onboarded, potential, active, and inactive influencers.
• Identify potential leads and opportunities through calls and divert them to the field sales team within the defined timeline.
• Engage with MC200 contractors through regular calls and follow-ups.
• Capture influencer issues, queries, and site visit requirements in a structured manner.
• Coordinate with field officers and engineers for site visit requirements and ensure timely closure.
• Act as the central point of contact for influencer-related issues and support.
• Drive engagement under the Influencer Loyalty Program, including follow-ups for slab achievement and closure activities.
• Maintain proper records and MIS of calls, leads, activations, issues, and follow-up activities.

4. Key Result Areas (KRA)

• Influencer outreach and engagement
• New influencer onboarding
• Inactive influencer activation
• Lead generation and timely lead diversion
• MC200 contractor engagement
• Influencer issue resolution and site visit coordination
• Influencer Loyalty Program engagement
• Reporting and MIS compliance

5. Roadmap of Success (First 12 Months)

0-3 Months: Understanding of DIAL processes, influencer segments, calling process, and reporting requirements.

4-6 Months: Consistent achievement of calling, onboarding, activation, and lead diversion targets.

79 Months: Improved influencer engagement, issue resolution, and contractor engagement.

10–12 Months: Consistent contribution to influencer activation, lead generation, loyalty program engagement, and business growth.