Senior Executive - Sales
Diageo · Dehradun · onsite · Posted 35d ago
Undisclosed3–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Title
About the Function
About the role
Responsibilities
1. Strategy & Planning
2. Market Share Growth
3. People & Organization Development
4. Schemes & Promotions
5. Retail Outlet Management
6. Stock, SKU & Depot Management
Key Competencies
Qualifications
Best Suited For Someone Who
Working with us
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Senior Executive - Sales
About the Function
Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role
The role is responsible for driving secondary sales, market share growth, team development, retail execution, and distributor management within the assigned state/territory. The incumbent will lead sales operations, execute marketing initiatives, and ensure achievement of business objectives through effective planning, team management, and market execution.
Responsibilities
1. Strategy & Planning
- Drive and manage secondary sales across the assigned state/territory.
- Develop and execute sales and marketing business plans.
- Set and monitor individual and team sales objectives on a monthly, quarterly, and annual basis.
- Ensure maintenance and compliance of Market Operating Price (MOP) within the assigned territory.
- Respond effectively to external business challenges and changing market dynamics.
2. Market Share Growth
- Conduct regular retail audits to monitor market share movements and identify opportunities.
- Focus on high-potential channels to drive volume growth while strengthening brand presence in underperforming markets.
- Ensure market execution discipline through daily tracking of targets versus achievements.
- Monitor and drive adherence to Permanent Journey Plan (PJP) and established working norms.
- Analyze market performance and sales trends to recommend corrective actions.
3. People & Organization Development
- Develop team capability through coaching, motivation, counseling, and skill enhancement.
- Build product knowledge and functional expertise within the team.
- Establish robust performance management processes through regular reporting, reviews, and sales meetings.
- Create and monitor individual development and growth plans.
- Recognize and celebrate team and individual achievements.
- Ensure timely sales and product training for on-roll and off-roll sales personnel.
- Conduct regular performance reviews and People for Growth (P4G) discussions.
4. Schemes & Promotions
- Design and execute trade schemes, incentive programs, and special offers to achieve short- and long-term volume objectives.
- Increase trade advocacy and market share within the territory.
- Plan and execute consumer-focused activations to drive brand trials and market penetration.
- Manage and optimize promotional budgets at the retail level.
- Drive local merchandising activities and point-of-sale promotions to achieve sales and brand objectives.
- Ensure activation initiatives are aligned with the national marketing agenda.
5. Retail Outlet Management
- Ensure effective implementation of RTC (Relevant Trading Conditions) across retail outlets.
- Maintain organizational standards related to: Quality, Distribution, Visibility, Promotion, Pricing, Persuasion
- Align field teams to execute marketing initiatives as per regional and state marketing guidelines.
6. Stock, SKU & Depot Management
- Set clear distribution objectives for the team, ensuring optimum width and depth of coverage.
- Ensure availability of relevant SKUs and product variants across the territory.
- Manage successful execution of new product launches.
- Monitor stock movement, stock transfers, and depot operations.
- Drive overall inventory efficiency and availability.
Key Competencies
- Sales Leadership
- Distributor & Retail Management
- Team Development & Coaching
- Market Execution Excellence
- Business Planning & Forecasting
- Trade Marketing & Promotions
- Performance Management
- Inventory & Distribution Management
- Analytical & Decision-Making Skills
Qualifications
- MBA in Sales & Marketing
- Graduation (Any) Experience
- Minimum 3 years of experience in Sales & Marketing. Knowledge & Skills
- Experience in handling distributors and retailers in a highly competitive market environment.
- Strong team management and leadership skills.
- Business acumen and commercial understanding.
- Excellent communication and interpersonal skills.
Best Suited For Someone Who
- Knows how to bring out the best in people and inspire teams.
- Is an effective coach and mentor.
- Can plan, organize, and structure work for others.
- Demonstrates strong problem-solving and execution capabilities.
Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
team managementMerchandisingTrade Marketingmarket penetrationBusiness PlanningSales OperationsRtcanalyticalperformance managementForecasting
About Diageo
Diageo
Beverage
3k+
employees
1997
29 years old
London
United Kingdom (UK)
About
Global spirits leader with over $20 billion revenue, home to iconic brands across 180+ markets.
Industries
Manufacturing
Employee ratings
1,211 reviews
3.8/ 5
Culture
3.8
Career growth
3.1
Work-life
3.8
Employees rate it well for
Work Culture154Work Life Balance133Senior Management91Salary91Career Growth78
Find them on