Senior Executive Sales Enablement

Relevant Experience: 5 to 8 years of experience inServices Solution Selling, Technology Product Selling, Demand Generation, SalesEnablement, Account-Based Marketing

• Skills Mandatory: Strong understanding of the IT industry and technologyservices landscape
• Experience in Services Solution Selling and/or TechnologyProduct Selling
• Excellent verbal and written communication skills non-negotiable
• Strong consulting and problem-solving skills, with theability to identify customer/business problems and develop relevant solutions
• Strong MS Office skills, particularly MS Excel, PowerPoint,and Word
• Experience in demand generation, account intelligence, salesenablement, account planning, or related areas
• Ability to work closely with Sales, Marketing, BusinessUnits, and internal demand-generation teams
• Strong understanding of customer buying journeys,decision-makers, and B2B sales processes

Education and Certification

Qualification Mandatory: BE/B.Tech Any discipline

Qualification Good to Have: MBA or equivalent postgraduate qualification, preferably in Marketing, Sales, Business Management, Strategy, or a related discipline

Specific Remarks:Postgraduate qualification, preferably MBA, is strongly preferred

• Candidates must demonstrate strong understanding of the IT industry and technology services ecosystem
• No specific restriction on specialization is applicable for BE/B.Tech
• Certification Good to Have: Certifications in Sales, Marketing, Demand Generation,Account-Based Marketing, Digital Marketing, Consulting, or relevanttechnology/business domains will be an advantage

Detailed Job Description:

• The Senior Associate Demand Generation (SalesEnablement) will function as a strategic contributor aligned to aspecific Business Unit (BU), with ownership of vertical-focused demandgeneration, account intelligence, and sales enablement initiatives
• The role will require close collaboration with Sales,Marketing, Business Unit leadership, and internal demand-generation teams todevelop qualified pipeline, identify new business opportunities, supportstrategic accounts, and contribute to revenue growth
• The individual will be responsible for developing andexecuting demand-generation strategies aligned with BU growth priorities,identifying target accounts and buying personas, developing account-specificgo-to-market approaches, and enabling Sales teams with actionable market andaccount intelligence

Key Responsibilities:

• Own and drive vertical-focused demand-generationstrategies, including conceptualization, planning, execution, and measurementof high-impact initiatives aligned with Business Unit growth priorities
• Partner closely with Sales leadership to designand execute demand programs that initiate and expand strategic customerconversations
• Generate and nurture Sales Qualified Leads (SQLs) andcontribute to opportunity creation and qualified pipeline development
• Drive account-based demand planning incollaboration with internal demand-generation and Marketing teams
• Identify, prioritize, and segment target accounts based onbusiness potential, strategic relevance, whitespace, and growth opportunities
• Align relevant services, solutions, and offerings toidentified customer needs and account priorities
• Develop clear and actionable Go-to-Market (GTM)strategies for targeted accounts and industry segments
• Design and execute industry-relevant campaigns using markettrends, emerging themes, customer priorities, and vertical-specific insights
• Map key stakeholders and decision-makers to relevant servicelines to support sustained and scalable pipeline generation
• Leverage market intelligence and prospecting platforms suchas Draup, ZoomInfo, D&B Hoovers, LinkedIn, and similar tools tostrengthen account intelligence and prospect targeting
• Analyze industry, market, competitor, customer, andaccount-level information to identify relevant business opportunities
• Act as a strategic advisor to Sales teams byproviding actionable account intelligence, customer insights, prospectinformation, and campaign-driven engagement strategies
• Develop insights that help Sales teams improve customerengagement, opportunity qualification, win probability, and deal velocity
• Collaborate with internal stakeholders to ensuredemand-generation campaigns are aligned with business priorities and salesobjectives
• Track and measure demand-generation performance againstdefined business metrics
• Continuously optimize campaigns, account strategies, andprospecting approaches based on performance insights and business outcomes
• Ensure effective communication of campaign progress, accountintelligence, pipeline status, and key insights to relevant stakeholders

KEY SKILLS:

Sales & Business Development, Demand Generation &Sales Enablement, Account Management & Account Intelligence, IT &Technology Domain, Market & Industry Intelligence, Tools & Platforms, Consulting& Problem Solving, Communication & Stakeholder Management

Location - Pune, Chennai, Bangalore, Mumbai