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    Job · 12964477

    Purplle.com logo

    Senior Executive – Revenue (Kolkata)

    Purplle.com · Not specified · onsite · Posted 61d ago

    Undisclosed1–3 yrsfulltimeSourced fromLinkedIn

    About a minute. You'll make an account on the way through.

    About this role

    About The Team We are building a high-performance Revenue & Marketing pod — a geography-focused business unit that owns end-to-end top-line and bottom-line delivery for an assigned state or cluster. The pod operates like an autonomous business unit: defining local strategy, executing marketing and growth plans, running platform operations, and generating the consumer insights that drive every commercial decision. This is not a support function. Every person in this pod owns outcomes — revenue, margin, platform health, or market intelligence. If you are commercially driven, data-fluent, and thrive in a fast-moving execution environment, this team is built for you.

    What You Will Do

    • Revenue & P&L
    • Own and deliver revenue and gross margin targets for an assigned geography or function within the pod
    • Track P&L on a weekly and monthly basis — identify gaps early and course-correct with data
    • Drive revenue growth through a mix of new user acquisition, base reactivation, and improved margin per transaction
    • Identify and unlock new revenue opportunities — brand partnerships, channel monetisation, and promotional levers
    • Marketing, Growth & Campaigns
    • Plan and execute user acquisition campaigns to drive installs and first-order conversions at efficient CAC
    • Own reactivation marketing for lapsed and install-not-transacted user cohorts
    • Design and run CRM, push notification, and in-app messaging campaigns to improve repeat purchase frequency
    • Execute on-app promotions, deal constructs, offer panels, and sale events — end-to-end, accurately and on time
    • Build and manage hyperlocal BTL activation plans tied to regional events, festivals, and seasonal demand peaks
    • Promote high-margin SKUs and categories to improve the overall GM profile of the geography
    • Market Intelligence & Consumer Insights
    • Build and maintain a revenue intelligence framework covering consumer spending patterns, competitive pricing, and category growth
    • Lead quantitative research: cohort analysis, pricing elasticity studies, and transactional data mining
    • Conduct qualitative research: consumer focus groups, in-depth interviews, and retailer feedback sessions
    • Produce competitive intelligence reports — share of wallet, competitor activity, and whitespace opportunities
    • Generate data-backed demand signals for new SKUs and assortment decisions
    • Platform Health & Fulfilment
    • Own platform revenue health KPIs: availability rate, catalogue fill, listing quality, order completion, and RTO
    • Identify and plug revenue leakage — stock-outs during campaign periods, broken listings, and fulfilment failures
    • Coordinate with Supply Chain and Inventory teams to ensure stock availability ahead of activations
    • Escalate platform issues — broken listings, payment failures, checkout drop-offs — with revenue-impact quantification
    • Own fulfilment SLAs; work with logistics partners to reduce TAT, RTO, and delivery failures
    • Analytics & Reporting
    • Maintain a real-time revenue dashboard and weekly health scorecard accessible to the entire pod
    • Run weekly sales trend and insights analysis to identify performance gaps and activation opportunities
    • Report on key metrics: installs, CAC, reactivation rate, traffic, GM impact, and channel revenue contribution
    • Translate complex data into clear, commercially actionable narratives for business decisions

    Who We Are Looking For Must Have

    • Engineering degree from a Tier 1/2 institution [IIT (Bombay/ Delhi/ Madras/ Kanpur/ Kharagpur/ Roorkee/ Guwahati/ Hyderabad/ Indore/ Gandhinagar/ Bhubaneswar/ Ropar), BITS Pilani (Pilani/ Goa/ Hyderabad), NIT (Trichy/ Warangal/ Surathkal/ Calicut/ Rourkela), DTU, VIT, NSIT, IIIT (Hyderabad/ Bangalore)]
    • 1–3 years of experience in one or more of: revenue management, performance marketing, trade sales, consumer insights, e-commerce operations, or P&L-owning commercial roles
    • Strong commercial acumen — ability to connect marketing and operational actions directly to revenue and margin outcomes
    • Data fluency: comfortable with Excel, SQL, BI tools (Tableau, Looker, or equivalent), and building dashboards or revenue models
    • Experience working cross-functionally across Brand, Supply Chain, Product, and Marketing teams
    • Proven track record of execution in a fast-paced, high-accountability environment Good to Have
    • Prior experience in a geography or zonal business role in e-commerce, Q-commerce, FMCG, or consumer tech
    • Exposure to CRM platforms, push notification tools, or on-app promotion management dashboards
    • Experience with qualitative research methodologies: FGDs, in-depth interviews, ethnographic observation
    • Knowledge of trade economics: margins, sell-through rates, distributor ROI, and channel profitability
    • Basic knowledge of Python or R for data processing and analysis
    • Proficiency in regional language(s) of the assigned state — advantage for primary research and on-ground activation

    What We Offer

    • Competitive compensation — reviewed based on role level, experience, and fitment
    • Direct ownership of business outcomes from Day 1 — revenue, margin, or market intelligence
    • Mentorship from senior P&L leaders and a clear pathway to leadership roles
    • High-velocity, commercially focused culture built on ownership, experimentation, and speed
    • Work at the intersection of marketing, technology, and commerce — in a category with significant growth headroom

    Sourced from linkedin

    Skills

    crmrPythonTableauSQLLookerexcelpush notificationethnographic observationpricing elasticity studiestransactional data miningQualitative Researchcohort analysisIn-depth interviewsFGDscrm platformsPush notification tools

    About Purplle.com

    Purplle.com logo

    Purplle.com

    Beauty & Personal Care

    370

    employees

    2011

    15 years old

    Mumbai, Maharashtra

    US

    ₹8.1L PA avg

    Avg at Purplle.com

    About

    Online marketplace for beauty products and cosmetics

    Industries

    Beauty & Personal CareInternetRetail

    Employee ratings

    10 reviews

    3.6/ 5

    Culture

    2.9

    Career growth

    2.7

    Work-life

    3.3

    Employees rate it well for

    Overall Company36Company Culture35

    Find them on

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    Senior Executive – Revenue (Kolkata) · waiting for your command