Senior Executive - Performance Marketing Manager

Company Name: Mila Beaute

Overview

Founded by industry veterans with over 20 years of making beauty accessible, Mila Beaut formerly known as Milap Cosmetics redefines makeup with a commitment to quality, innovation, and toxin-free makeup. Rooted in a global perspective and proudly Made in India, Mila Beaut caters specifically to the diverse needs of Indian consumers. From formulation to testing to packaging, and presence at over 10000 retail counters across India, Mila Beaut promises an Elevated Experience that delivers luxury within reach. The core belief of Mila Beaut is to deliver Elevated Beauty at Everyday Prices. Our products cater to both makeup beginners as well as makeup lovers and help them express themselves, their way, with versatile, modern makeup essentials that inspire creativity. We create makeup that begins with you and celebrates you.

Website www.milabeaute.com

We are seeking a dynamic and results-driven Quick commerce Manager to lead our online sales and marketing initiatives across various platforms. The ideal candidate will have extensive experience managing e-commerce operations, performance marketing, and product catalog management within the beauty, grooming, or consumer goods industry. The Quick commerce will be responsible for driving revenue growth, optimizing marketing budgets, and ensuring seamless coordination with internal teams to achieve business objectives.

Job Summary:

We are seeking a dynamic and results-driven Q-commerce KAM /senior executive to lead our online sales and marketing initiatives across various platforms. The ideal candidate will have extensive experience managing e-commerce operations, performance marketing, and product catalog management within the beauty, grooming, or consumer goods industry. The Q-commerce Manager will be responsible for driving revenue growth, optimizing marketing budgets, and ensuring seamless coordination with internal teams to achieve business objectives.

JOB DESCRIPTION

Executive / Senior Executive eCommerce

Department: eCommerce / Digital Marketing
Location: Gurgaon / Manesar
Experience: 25 Years
Employment Type: Full-Time
Reporting To: Manager – eCommerce / Head – eCommerce

About the Role

We are looking for a results-driven Executive / Senior Executive – eCommerce to manage and optimize marketplace and quick-commerce advertising initiatives. The role will be responsible for driving online visibility, traffic, conversions and sales across platforms such as Amazon, Flipkart, Blinkit, Zepto, BigBasket and Swiggy Instamart.

The ideal candidate should have hands-on experience in eCommerce advertising, performance marketing, campaign management, data analysis and marketplace growth, with a strong understanding of performance metrics and digital consumer behaviour.

Key Responsibilities

1. eCommerce Advertising & Campaign Management

• Plan, execute and optimize paid advertising campaigns across Amazon, Flipkart and quick-commerce platforms.
• Manage search, display and other relevant eCommerce advertising formats.
• Develop campaign strategies aligned with brand objectives, sales targets and budgets.
• Monitor campaign performance and make data-driven optimizations to improve ROI and conversions.
• Ensure campaigns are launched accurately and within defined timelines.

2. Marketplace & Quick-Commerce Growth

• Drive visibility, traffic, conversion and sales across marketplaces and quick-commerce channels.
• Monitor product performance, rankings, availability and competitive positioning.
• Identify opportunities to improve Share of Voice (SOV), market visibility and online sales.
• Work closely with internal teams to support online business growth.

3. Performance Analytics & Reporting

• Track and analyse key eCommerce metrics including:
• ROAS
• CTR
• Conversion Rate
• CPC
• Advertising Cost of Sales (ACOS)
• Sales / Offtakes
• Share of Voice (SOV)
• Impressions & Clicks
• Prepare regular performance reports and provide actionable insights.
• Analyse competitor activity, category trends and consumer behaviour.
• Identify gaps and opportunities through data analysis.

4. Budget Management

• Support monthly and quarterly media planning and budgeting.
• Monitor campaign spends and ensure effective utilization of allocated budgets.
• Optimize spends to achieve maximum ROI and business outcomes.
• Maintain accurate campaign and budget tracking.

5. Client & Stakeholder Coordination

• Coordinate with internal teams, brand teams, creative teams and external partners.
• Understand business requirements and translate them into effective eCommerce marketing plans.
• Present campaign performance, insights and recommendations to stakeholders.
• Build strong working relationships with key stakeholders.

6. Content & Creative Coordination

• Work with content and design teams to develop effective marketplace creatives and advertising assets.
• Provide performance-based recommendations for improving ad creatives and product communication.
• Ensure creatives and content are aligned with brand guidelines and platform requirements.

7. Market & Competitor Analysis

• Track competitor campaigns, pricing, visibility and promotional activity.
• Identify emerging trends across marketplaces and quick-commerce platforms.
• Conduct category and market analysis to identify opportunities for business growth.

Key Skills Required

• Hands-on experience in eCommerce / Marketplace Advertising / Performance Marketing.
• Strong understanding of Amazon Ads, Flipkart Ads and Quick-Commerce platforms.
• Knowledge of Blinkit, Zepto, BigBasket and Swiggy Instamart will be an advantage.
• Strong analytical and problem-solving skills.
• Good understanding of digital marketing and online consumer behaviour.
• Strong knowledge of MS Excel, including Pivot Tables, VLOOKUP/XLOOKUP and data analysis.
• Ability to work with large datasets and derive actionable insights.
• Strong communication and stakeholder management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Result-oriented approach with a strong focus on sales and ROI.

Preferred Candidate Profile

• Graduate / MBA in Marketing, Digital Marketing, Business Management or a related field.
• 2–5 years of relevant experience in eCommerce, marketplace management, digital marketing or performance marketing.
• Experience working with FMCG, Beauty, Personal Care, Consumer Products, Retail or similar categories will be preferred.
• Candidates with experience managing significant advertising budgets and performance-driven campaigns will be an advantage.

Key Performance Indicators (KPIs)

• Online sales and revenue growth
• ROAS / ROI
• Conversion Rate
• CTR and CPC
• ACOS
• Campaign efficiency
• Marketplace visibility and ranking
• Budget utilization
• New business / growth opportunities