Senior Executive - Performance Marketing D2C

We are looking for a Senior Executive - Performance Marketing with strong hands-on experience in D2C / E-commerce performance marketing.

The ideal candidate should have experience managing paid media campaigns across Meta Ads and Google Ads, analyzing performance data, optimizing campaigns, managing budgets and contributing directly to revenue and business growth.

This role requires someone who can go beyond campaign execution and understand the relationship between media performance, customer acquisition, profitability and overall D2C growth.

Key Responsibilities

• Plan, execute, monitor and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Manage Google Search, Shopping and Performance Max (PMax) campaigns.
• Drive customer acquisition and revenue growth through data-driven campaign strategies.
• Monitor and optimize key metrics including ROAS, CAC, CPA, MER, CTR, CPC, CPM, Conversion Rate and AOV.
• Analyze campaign, website and funnel performance to identify growth opportunities.
• Diagnose performance drops by evaluating tracking, creatives, audiences, landing pages, pricing, inventory and conversion rates.
• Manage and optimize monthly media budgets based on performance and growth objectives.
• Support media planning, forecasting, budget allocation and sale/event planning.
• Work closely with Creative, Content and Brand teams to develop and optimize performance creatives.
• Analyze new vs. repeat customers, LTV, retention and overall e-commerce performance.
• Use GA4, GTM, Shopify and Merchant Center for tracking, reporting and performance analysis.
• Prepare performance reports, insights and actionable recommendations for business reviews.
• Contribute to MBRs, growth planning and performance strategy.
• Mentor and support junior team members / executives where required.

Essential Qualifications & Experience

• 3-6 years of relevant experience in Performance Marketing / Digital Marketing.
• Hands-on experience managing D2C / E-commerce brands.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience with Google Search, Shopping and PMax campaigns.
• Experience managing meaningful monthly digital advertising budgets.
• Strong understanding of D2C customer acquisition and e-commerce funnels.
• Hands-on knowledge of GA4, GTM, Shopify and Google Merchant Center.
• Strong analytical skills with the ability to interpret campaign and business data.
• Experience tracking and optimizing ROAS, CAC, CPA, MER, CVR, AOV, Revenue and LTV.