Senior Executive - Online Performance Marketing

The role would handle Online Performance Marketing for a leading and iconic Indian tractor brand, and will be responsible for creating, executing and managing all paid marketing campaigns. It will also be responsible for analyzing data to pull out insights for informed decisions making and better ROI, across all digital marketing and acquisition channels, to help boost sales growth and strengthen the brand.

Role & responsibilities

1. Develop, oversee and the overall performance marketing strategy with the help on agencies

2. Competitor monitoring, analysis and insights

3. Interface with the business team to understand business goals, product positioning, seasonality and marketwise product focus

4. Create and manage ads on Google platforms, Meta network, and third-party sites (SEM & SMM)

5. Manage the website and ensure top organic search ranking, working on keyword research, on-page optimisation, handling landing pages, and monitoring (SEO)

6. Managing brands WhatsApp Business account and running WhatsApp marketing campaigns

7. Hyperlocal marketing and managing dealer landing pages

8. Performance tracking and monitoring analytics to measure organic traffic, conversions and campaign performance

9. Regularly review and optimise all advertising campaigns for positive ROAS, lead management and analysis

10. Manage paid listings on third-party websites and media partners

11. Develop strategies and oversee lead nurturing and marketing automation; set up, manage, and optimise direct marketing campaigns, email marketing (EDM), newsletters, drip campaigns, loyalty campaigns, etc.

12. Regularly review multi-channel analytics reports (search, social, ad, email, website, blog) and recommend optimization action plans

13. Conduct regular conversion rate optimisation audits, monitor CPL / CPA, and execute A/B tests, user testing, and feedback to improve conversion rates across the brands digital channels and assets

14. Manage and update leads dashboard and present reports on a routine basis

Preferred candidate profile

1. Previous work experience in performance and quantitative marketing role, managing strategy and execution on social, search and other performance-oriented channels

2. In-platform execution experience setting up campaigns in Meta Ads Manager, Google Ads and Google AdWords

3. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized

4. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI

5. Outstanding presentation skills, excellent written and verbal communication skills

6. Strong project management skills and should be a critical thinker with a creative mindset

7. Ability to handle large campaign volumes and budgets

8. Skills - Performance Marketing, Digital Marketing, SEM, SMM, SEO, Paid Search, Competitive Analysis, Data Analytics, Display Advertising, PPC, Marketing Automation, Reporting & Martech