Senior Executive - Marketing

Role Summary

1. Drive strategic marketing initiatives to generate qualified leads and maximize brand visibility for high-rise luxury residential projects across all digital and offline channels.
2. Execute end-to-end marketing campaigns aligned with project launch timelines, ensuring optimal market positioning and competitive differentiation.
3. Build and nurture relationships with channel partners, brokers, and HNI customers to enhance sales pipeline and accelerate project bookings.
4. Conduct market intelligence, competitor analysis, and customer insights research to inform data-driven marketing strategies and pricing recommendations.
5. Manage marketing collateral development, event coordination, and site-level branding to deliver a consistent premium brand experience.
6. Monitor campaign performance metrics, optimize marketing spend, and deliver regular reports to leadership for continuous improvement and ROI maximization.

Key Responsibilities (8 Core Areas)

1. Lead Generation & Nurturing

Design and execute multi-channel campaigns (digital, print, outdoor, events) to generate and convert high-quality leads for luxury residential projects.

2. Brand Management & Positioning

Ensure consistent brand identity and premium positioning across all touchpoints, including site branding, collateral, and digital presence.

3. Digital Marketing Execution

Manage SEO, SEM, social media, email marketing, and programmatic advertising to drive traffic, engagement, and conversions.

4.Market Research & Competitor Analysis

Conduct ongoing research on market trends, competitor activities, and customer preferences to inform marketing strategy.

5.Event Management & Site Activations

Plan and execute property launches, open houses, broker meets, and experiential marketing events at project sites.

6.Channel Partner & Broker Engagement

Develop and maintain relationships with channel partners, brokers, and influencers to amplify project reach and referrals.

7.Marketing Collateral & Content Development

Oversee creation of brochures, presentations, videos, virtual tours, and digital content for project promotion.

8.Performance Reporting & Budget Management

Track marketing KPIs, manage campaign budgets, analyze ROI, and present insights to leadership for strategic decisions.

1.Functional Competencies

Digital Marketing Proficiency

Expert knowledge of SEO, SEM, social media marketing, CRM tools, marketing automation, and analytics platforms for real estate campaigns.

Campaign Management & Execution

Ability to plan, execute, and optimize integrated marketing campaigns across multiple channels with measurable outcomes.

Market Intelligence & Research

Capability to analyze market data, competitor strategies, and customer behavior to derive actionable insights.

Brand Communication & Positioning

Skill in developing compelling brand narratives, messaging frameworks, and visual identity for luxury real estate.

2 Technical Competencies

Marketing Technology Stack

Proficiency in CRM (Salesforce, HubSpot), Google Analytics, Meta Ads Manager, Google Ads, and real estate CRM platforms.

Content & Design Tools

Working knowledge of Adobe Creative Suite, Canva, video editing tools, and virtual tour platforms.

Data Analytics & Reporting

Ability to use Excel, Power BI, or Google Data Studio for campaign tracking, dashboards, and performance reporting.

Real Estate Industry Knowledge

Understanding of RERA regulations, project lifecycle, property documentation, and luxury segment buyer personas.

3 Behavioral Competencies

Customer Centricity

Demonstrates deep understanding of HNI customer expectations and delivers personalized, premium experiences.

Collaboration & Stakeholder Management

Works effectively with sales, project, and external partners to achieve aligned business objectives.

Results Orientation

Driven by targets and outcomes; takes ownership of goals and delivers consistent high performance.