Senior Executive - Marketing

Hello,

Greetings!!

Hope you are doing great

Key Responsibilities:

Media & Campaign Planning

• Develop integrated media plans across Digital, ATL and relevant offline channels.
• Expertise in Meta, Google, OTT and CTV planning and execution with serious drive for measurable success.
• Build plans based on campaign objectives, target audiences, geographies, sales priorities and consumer behaviour.
• Manage campaigns end-to-end, from brief and strategy through execution, optimisation and post-campaign analysis.
• Work closely with media, creative and influencer agencies to deliver campaigns effectively.

Digital Brand Marketing

• Lead Digital as the primary area of expertise across platforms such as Meta, Google, YouTube and other relevant channels.
• Plan, monitor and optimise campaigns against performance and business KPIs.
• Identify opportunities to improve targeting, spends, creative performance, conversion and overall media efficiency.

Data, Research & Insights

• Use sales data, consumer research, campaign performance and market trends as the starting point for media planning.
• Analyse past campaign performance and sales trends to identify opportunities and inform future strategies.
• Build clear performance reports and translate data into actionable recommendations.
• Continuously build a learning loop of Data Insight Strategy Campaign Performance Optimisation.

Budget & Agency Management

• Manage large-scale campaign budgets with a focus on effective utilisation and business impact.
• Work with agencies on planning, negotiation, execution and optimisation.
• Track spends, delivery and performance against agreed objectives.

Kindly Acknowledge the email with your updated CV and Portfolio.

Please Also mention:

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Expected CTC -

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Regards,

Priyanka M