Senior Executive , Marketing - Campaigns

 Responsibilities

Strategic & Planning

• Manage accountability for assigned verticals, supporting business units with relevant marketing campaigns and collaterals.
• Plan the annual marketing calendar, including product campaigns, lead targets, execution plans, and budget allocations.

Functional Responsibilities

• Develop and execute integrated B2B marketing campaign strategies for key products and services.
• Use multi-channel marketing approaches to achieve campaign objectives, including qualified lead generation.
• Ensure clear metrics for each campaign and track ROI in line with pre-defined goals.
• Collaborate with stakeholders across Product Marketing, Digital Marketing, Sales, Events, Brand & Design, Content, Media/PR, and international/regional offices.
• Manage implementation, tracking, and measurement of campaigns on time and within budget; deliver results via presentations and share learnings for future campaigns.
• Brief and manage external agencies (creative, digital, media planning) to deliver campaigns as per requirements.
• Stay updated with current trends in campaign marketing, competitor mapping, and market research.

People Development & Additional Responsibilities

• Undertake special projects or additional responsibilities as assigned, in coordination with reporting manager and HR.