Senior Executive -Influencer Marketing

Role & responsibilities

- Plan and execute digital and influencer marketing campaigns.
- Identify and manage Nano & Micro Influencers across Instagram, YouTube, Facebook, etc.
- Handle the complete campaign process from briefing to execution and reporting.
- Coordinate with influencers, agencies, creative and internal teams.
- Negotiate influencer commercials, deliverables and usage rights.
- Track campaign performance including reach, views, engagement, CPE, CPV and conversions.
- Prepare campaign reports with key insights and recommendations.
-Manage multiple campaigns, timelines and budgets effectively.
-Maintain an updated database of influencers and track their performance

Preferred candidate profile :

- 2 to 5 years of hands-on experience in Influencer Marketing / Social Media / Campaign Management.
- Experience managing Nano & Micro Influencers.
- Good knowledge of Instagram, YouTube and other digital platforms.
- Strong communication, negotiation and vendor management skills.
- Good analytical and campaign reporting skills.
- Proficiency in MS Excel / Google Sheets / PowerPoint.