Senior Executive- Influencer Marketing

We are looking for a dynamic and detail-oriented Senior Executive – Influencer Marketing to lead end-to-end influencer campaigns across digital platforms. The ideal candidate should have strong creator relationships, campaign execution experience, and a solid understanding of social media trends, content strategy, and brand collaborations.

Key Responsibilities

• Identify, onboard, and manage influencers across Instagram, YouTube, LinkedIn, and emerging platforms.
• Plan and execute influencer marketing campaigns aligned with brand objectives.
• Coordinate with creators, agencies, and internal stakeholders for campaign delivery.
• Negotiate commercial terms, deliverables, and timelines with influencers.
• Track campaign performance using KPIs such as reach, engagement, impressions, CTR, and ROI.
• Maintain influencer databases and relationship pipelines.
• Ensure content quality, brand alignment, and timely approvals.
• Stay updated on digital trends, creator economy insights, and competitor activities.
• Generate campaign reports and present performance insights to management.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business, or related field.
• 2–5 years of experience in influencer marketing or digital marketing.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent communication, negotiation, and coordination skills.
• Familiarity with influencer tools/platforms and analytics dashboards.
• Ability to manage multiple campaigns simultaneously under deadlines.
• Creative mindset with strong attention to detail.