Senior Executive Fresh Dairy Products

Scope of Business:

       Achieve monthly, quarterly, and annual sales targets in the assigned territory.

       Drive primary and secondary sales through distributor networks.

       Ensure maximum product availability and visibility across retail outlets.

       Develop and expand the customer base by identifying new outlets and business opportunities.

       Execute daily beat plans and ensure effective market coverage.

       Build and maintain strong relationships with distributors, retailers, wholesalers, and key customers.

       Monitor distributor performance, stock levels, and replenishment cycles.

       Ensure proper stock rotation and freshness of dairy products at distributor and retail levels.

       Minimize product expiries, damages, and returns through effective inventory management.

       Implement trade schemes, promotional activities, and visibility programs in the market.

       Coordinate with distributors for timely order placement and product deliveries.

       Monitor competitor activities, pricing, promotions, and market trends.

       Handle customer concerns and ensure prompt resolution of market issues.

       Maintain accurate records of sales, collections, outlet coverage, and market intelligence.

       Provide regular sales reports and market feedback to the Area Sales Manager.

       Ensure adherence to company sales processes, policies, and reporting systems.

       Support product launches and market development initiatives within the territory.

Maintain effective coordination with Supply Chain, Finance, and Trade Marketing teams

Profile expected:

       2 to 5 years of experience in Dairy/FMCG sales, preferably handling Fresh Dairy Products.

       Strong knowledge of General Trade sales, distributor management, and retail market execution.

       Good relationship-building, communication, and negotiation skills.

       Experience in handling perishable products with focus on stock rotation, freshness, and availability.

       Result-oriented professional with a proven track record of achieving sales targets and expanding market coverage.