Senior Executive- Digital Marketing

Digital Marketing Specialist

Location: Gurugram
Organisation: Medanta
Experience: 4-6 Years
Function: Digital Marketing

Medanta is looking for a dynamic and execution-focused Digital Marketing Professional who has a strong understanding of digital marketing channels, campaign performance, website management, analytics and cross-functional project coordination.

Key Responsibilities

• Digital Marketing Campaigns: Coordinate and monitor Google Ads, Meta Ads and other digital campaigns, ensuring effective execution, optimisation and performance tracking.
• Performance Marketing: Analyse campaign performance across leads, conversions, CPL, ROI and other key metrics. Work with internal teams and agencies to improve outcomes.
• Website Management: Coordinate website content updates, landing pages, campaign integrations, SEO requirements and website enhancements.
• Digital Project Management: Plan, track and coordinate digital marketing projects, manage timelines, follow up with stakeholders and ensure timely delivery.
• Analytics & Reporting: Prepare weekly and monthly digital performance reports, dashboards and MIS with actionable insights.
• Agency & Stakeholder Coordination: Work closely with creative, content, SEO, performance marketing, technology and unit marketing teams to execute digital initiatives.

What We're Looking For

• 46 years of experience in digital marketing, preferably in a multi-location organisation or agency environment.
• Good understanding of Google Ads, Meta Ads, SEO, Google Analytics 4 and Google Tag Manager.
• Experience in website management, campaign tracking, reporting and digital analytics.
• Strong Excel, PowerPoint, analytical and project management skills.
• Ability to manage multiple projects, coordinate with stakeholders and drive execution independently.
• Healthcare experience is an advantage, but not mandatory.