Senior Executive - Digital Marketing

Key Responsibilities

• Drive e-commerce growth and business performance across digital platforms.
• Manage and optimize key metrics including GMV, CTR, CVR, TACoS, ASP, sell-out and market share.
• Plan and optimize digital advertising spends, campaigns, keywords and promotions.
• Analyse pricing, assortment, competition and category trends to identify growth opportunities.
• Drive product visibility, conversion and revenue through data-led strategies.
• Work closely with internal teams and external stakeholders to execute growth initiatives.
• Track performance, identify gaps and share actionable insights to support business decisions.

Requirements

• 36 years of experience in e-commerce, digital commerce or performance marketing.
• Strong analytical and problem-solving skills with a data-driven approach.
• Experience managing digital advertising budgets and performance campaigns.
• Strong understanding of e-commerce metrics, consumer behaviour and category dynamics.
• Good stakeholder management and communication skills.