Senior Executive- Digital Desk

Job Summary

Join our team as a Senior Executive - Digital Desk and drive programmatic media campaigns for a leading FMCG brand. Manage DV360, optimize digital spend, and collaborate with global stakeholders. Leverage your analytical skills and campaign expertise to deliver impactful results in a dynamic, growth-focused environment. Shape the future of digital marketing with us!

Key Responsibilities

• This role sits within GCPLs in-house digital desk, managing programmatic and other digital buying and campaign execution for GCPL brand portfolio Globally.
• You will plan and execute programmatic media campaigns across GCPLs brand portfolio, owning DV360 as the primary platform, to make sure digital media spend is delivered efficiently and effectively.
• Plan, execute, and optimize programmatic campaigns on DV360 across various formats across India and International markets.
• Manage audience targeting, bid strategy, and PG/PMP management to meet campaign objectives.
• Ensure inventory quality through brand safety and viewability monitoring.
• Track and report on campaign performance (Reach, viewability, VCR, CPM, CPR) and recommend optimizations.
• Conduct data analysis to identify trends and improvement opportunities in campaign delivery.
• Coordinate with trading desks and media agency partners on planning, execution, and budget pacing.
• Manage media budgets, billing, and reconciliation with accuracy.
• Support execution on Meta, Google Ads, Tiktok and The Trade Desk (TTD) as required.
• Track digital media and platform trends relevant to the FMCG category.
• Elder care for those who might need to extend support to senior family members.

Qualifications

• Bachelors degree required; MBA preferred.

Skills

• 2-4 years of experience in programmatic media, with hands-on DV360 exposure.
• Strong analytical ability and proficiency in Excel.
• Prior FMCG or media agency experience preferred.
• Working knowledge of TTD, Meta Ads Manager, or Google Ads.
• Exposure to e-commerce/quick-commerce digital marketing.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.