Senior Executive - Corporate Brand & Communication

Job Summary

As a Brand PR Associate, you will drive communication strategy and execution for leading brands within the diverse portfolio. This is an opportunity to work at the intersection of brand strategy, media relations, and storytelling, contributing to the brand narrative of some of the country's most recognisable and loved brands. This role is ideally suited to a communications professional who is keen to build a well-rounded career spanning brand strategy, media relations, crisis communications, and campaign storytelling.

Key Responsibilities

• Brand Strategy. Support the development of brand communication strategies aligned with overall brand and business objectives. Identify and shape key messages, themes, and narratives for GCPL brands across various platforms and audiences. Contribute to the development of integrated communication plans for new product launches, brand campaigns, and key business milestones.
• Media Relations & Campaign Execution. Build and nurture strong relationships with media across the FMCG beat, including print, digital, broadcast, and trade media. Plan and execute brand PR activities around new launches, campaigns, and brand milestones, ensuring strong media visibility and positive coverage. Coordinate launch events, media interactions, and press engagements, managing logistics and on-ground execution where required. Work closely with brand and marketing teams to ensure communication efforts are well integrated with the overall marketing calendar.
• Documentation & Case Studies. Document campaigns, brand PR activities, and media coverage in the form of case studies, reports, and presentations. Maintain an organised repository of press coverage, campaign assets, and communication materials for ongoing reference and reporting. Support award entries and recognition submissions by compiling compelling narratives backed by data and evidence.
• New-Age Media, Partnerships & Alliances. Stay updated on emerging media formats, hybrid media trends, and new-age storytelling platforms relevant to the FMCG industry. Support efforts to identify and build partnerships and alliances with media platforms, industry bodies, and other relevant stakeholders. Bring a fresh perspective on how brand stories can be told across both traditional and digital-first media.

Qualifications

• Graduate/ Postgraduate from a reputable institute.

Experience

• Experience in brand communications, public relations, or media relations, ideally within FMCG, consumer-facing industries, or a PR agency handling such accounts.

Key Skills

• Brand strategy
• Media relations
• Crisis communication
• Press releases
• Product launches
• Brand campaigns
• On-ground media events
• New-age and hybrid media formats
• Brand storytelling

Who You Are

You are a confident communicator with a genuine interest in brands, media, and the stories that shape public perception. You bring structure and rigour to your work, while also having the creativity to spot a good story and the ability to tell it well. You are comfortable engaging with media, agencies, and senior stakeholders alike, and you bring professionalism, discretion, and maturity to every interaction. You are looking to build a strong foundation in brand PR within one of India's most respected consumer companies, and you are excited by the opportunity to work across a diverse portfolio of well-loved brands.

Work Experience

8-10 years.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.