Senior Executive- Copy Writer

Job Summary

Create compelling and engaging copy for digital marketing campaigns, including social media, email marketing, landing pages, website content, advertisements, and promotional materials. Collaborate with the marketing, design, and product teams to develop creative campaign concepts that align with the companys brand voice and business objectives. Write clear, persuasive, and conversion-focused content for student acquisition, course launches, events, and brand awareness initiatives. Optimize content using SEO best practices and analyze campaign performance to continuously improve messaging and audience engagement. Ensure consistency in tone, style, and brand messaging across all communication channels while maintaining high editorial standards. Stay updated with education industry trends, digital marketing practices, and competitor activities to create innovative and impactful content.

Responsibilities

• Create compelling and engaging copy for digital marketing campaigns, including social media, email marketing, landing pages, website content, advertisements, and promotional materials.
• Collaborate with the marketing, design, and product teams to develop creative campaign concepts that align with the companys brand voice and business objectives.
• Write clear, persuasive, and conversion-focused content for student acquisition, course launches, events, and brand awareness initiatives.
• Optimize content using SEO best practices and analyze campaign performance to continuously improve messaging and audience engagement.
• Ensure consistency in tone, style, and brand messaging across all communication channels while maintaining high editorial standards.
• Stay updated with education industry trends, digital marketing practices, and competitor activities to create innovative and impactful content.