Senior Executive - Brand

About Danone Group

Mission: Bringing Health through Food to as Many people as Possible

Danone is a global leader in food and beverages, focusing on Essential Dairy and Plant-based products, Waters, and Specialized Nutrition. Our mission is to bring health through food to as many people as possible by creating nutritious products, raising awareness about healthy eating and drinking habits, and conducting our business sustainably.

Danone's dual focus on commercial performance and societal responsibility, combined with an ongoing commitment to innovation and the strengthening of its health-oriented brands, has resulted in strong performance worldwide. With nearly 90,000 employees and products sold in over 120 markets, Danone has generated more than €27 billion in sales annually.

More information can be found at www.danone.com

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About Danone India:

India is among the countries in the APAC zone wherein Danone has its presence. Danone operates in India as Nutricia International Pvt. Ltd, focusing on nutrition with a range of products catering to pregnant mothers, infants, young children as well as adults. These products are manufactured in India and sold under recognized brands such as Aptamil, Dexolac, Nusobee, and Protinex, to name a few. Danone employs over 1,000 individuals across India and generates a turnover exceeding €150 million. The company's head office is in Mumbai, Maharashtra, with a manufacturing facility situated in Lalru, Punjab.

More information can be found at https://www.danone.in/

Job Summary

The incumbent will support the execution of brand strategies across the funnel to support business growth. This role involves working closely with cross-functional teams, agencies, and vendors to ensure consistent on-time execution of all the projects in line with the brand strategy.

Key roles and responsibilities

• Ensure timely reporting of all MIS reports and share key trends, actionable insights and suggestions to take course corrections at monthly level and for AOP
• Contract closure with vendors by building bridges between cross functional teams and vendors
• Collaborate with Sales, Trade marketing, Operations and R&I to align brand initiatives with business goals.
• 100% OTIF and effective implementation of brand marketing calendar
• Coordinate with creative and media agencies to execute advertising, digital, and promotional activities.
• Monitor market trends, competitor activities, and consumer insights and influence the brand strategy and actionable
• Hold the execution of GTM plans for new launches, brand campaigns
• Track and analyze campaign performance metrics and prepare reports.
• Hold the Communications network and ensure timely execution as per plan

Profile Required

• Educational Qualification – MBA
• Minimum 3-5 years of experience in brand roles in FMCG companies