Senior Executive Brand Marketing_Rz

About The Opportunity

• This role is focused on driving brand visibility, influencer collaborations, retail branding, and BTL-led lead generation across the organization's retail chains, plants, and offices.
• The Senior Executive will report into the Marcom – Branding department and operate from Jaipur in a work-from-office capacity.
  
  

Role & Responsibilities

• Plan and execute branding activities across GIL retail chains, marketing campaigns, plants, and offices.
• Conduct retail branding asset audits and prepare monthly visibility performance reports.
• Build and manage an influencer pipeline for brand and product promotion.
• Execute BTL activations and drive qualified lead generation.
• Plan and manage branding for events, exhibitions, and trade shows.
• Prepare MIS reports and ensure budget adherence.
  
  

Skills & Qualifications

Must-Have

• 1-5 years of relevant experience.
• MBA degree.
• Mid-Senior level professional.
• Proficiency in marketing operations, budget & vendor management, MIS & reporting, influencer outreach, BTL execution, and strong communication & coordination skills.
  
  

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Skills: exhibitions,trade fair,atl btl,btl activations,influencer outreach,retail branding,branding,brand partnership,influencer marketing,marketing operations,btl execution,trade shows,activations,brand marketing,influencer,atl,conferences,events,btl